ABOUT 101 Public Relations

Public Relations (PR) is vital to building your business. 101PublicRelations.com was created to provide the information you need to generate free publicity. This knowledge helps anyone who could use public relations to get thousands of dollars in free publicity for their product, service, cause or issue.

101PublicRelations.com is designed to give you the information you need to publicize your business to the press and other sources yourself.

The information in this site has been categorized into topic areas, to make it easier for you to find the PR information you need. These articles demonstrate how to use public relations to establish your credibility, enhance your reputation, sell more products and services, promote a favorite cause or issue, position yourself as an employer of choice – and make your profits explode.


Who we are


Our products are designed to give you the key information you need, quickly, and without a lot of fluff. Instead of loading you down with hundreds of pages of information…

What we do


Our mission is to give you the tools you need to organize, execute, and profit from solid publicity-generating and public relations campaigns.

From theBlogs

6 Challenges of Water Treatment in Rural Areas

Rural water purification can be a challenging task to accomplish when compared to city water treatment. This is because the concentration of contamination in rural water is high. Most often, these concentrations go undetected. The major challenges of water treatment in rural areas are the water sources. These include:


Debunking 6 Myths about Paternity DNA Testing

Diagnostic DNA tests for most people entail testing for paternity or other forms of family relationship. Besides, a large percent of DNA tests are done for paternity reasons. DNA testing can be used for a variety of other reasons besides paternity and dna testing for ethnicity, such as in criminal cases. However, despite the popularity of DNA testing, several misconceptions surround paternity DNA tests.


The Top 4 Marks of a Good Mover

Maybe you’re looking to move to take advantage of better home prices in a different part of your city or province, or in another part of Canada altogether. Maybe you are sending your child to university, and they need to haul their possessions to campus for the term before bringing it all back home with them afterward. Maybe you are a newlywed looking to settle down somewhere. Whatever the case may be, you’re going to want to move the right way, which means finding the best movers in Canada to help.


5 Reasons to Replace Windows before Undertaking Other Home Improvement Projects

Every home is going to need improvements, no matter how new or beautiful it is; it’s only a matter of time. If you are planning to undertake a home improvement project, then you probably have a list of things to do. Which improvement should you prioritize? It might be wise to start with the windows. Here’s why.


8 Effective Corporate Event Management Tips to Have in Hand

To be a successful corporate event manager, there are a couple of traits that you need to exercise. These traits don’t just involve picking the ideal party rentals for your events. The big corporates and event managers didn’t get to where they are now by sheer luck. Instead, the worked their way through the nooks and crannies and figured out the traits that set them apart from the rest.


5 Interesting Facts on How Professional Office Cleaning Will Improve Your Business

When it comes to how improving a business, or ensuring that your business grows and becomes more successful in this competitive industry, office cleaning Toronto should always come as a top priority. Most people don’t like to clean. Others don’t clean even their homes for that matter. And that’s why we have professional office cleaning service providers.


Education Savings Plans in Canada: What You Need To Know

An registered educational savings plan from Heritage Education Funds is a savings plan used to fund a child’s later education years after he/she graduates from high school. The purpose of an RESP is to ensure that there is enough money for college or university payments, and that there is a much higher chance of the child finishing university even in the event of a death in the family, or if the parents are unable to support the child after high school because of age or disability.


5 Reasons To Hire A Limousine For Your Engagement Party

Engagement parties are a big deal. People look at photos from their engagement parties from time to time and just reminisce about the good time they had that day. An engagement party cannot be celebrated the same way you would celebrate a birthday party or just a party that you decided to throw at your place. It needs to be special, well planned and memorable at the end of the day. The limousine becomes one of the luxuries incorporated in an engagement party. Here are 5 reasons to hire a limousine from party rentals Toronto for your engagement party.


7 Things Product Packaging Must Do

Product packaging is incredibly important to building a brand. It helps to give your product it’s own style and persona. And it is for this reason that when delving into the product packaging marketing sector that you should consider these seven tidbits.

In business, almost everything that you do should be revolved around building your brand and making it stand out from the numerous competitors out there. So to help you out in your endeavors we have taken the liberty to compile a list of 7 things you should keep in mind about product packaging.


Remedies to Dealing with Stress at Work

When you crunch the numbers of the total number of American citizens who are always stressed up by work or at work, you will find that the figure is pretty high. In fact, studies and behavior assessment surveys have found that the percentage of employees who are extremely stressed at work ranges between 20% and 40% which is pretty high. Using predictive index on employees can help in making sure you help your staff in handling any other work issue they have. And by reading this article, you may already know that stress, even from work, comes with other grave health risks that can range from colds and flu to metabolic syndrome and heart disease.


How To Set Up Your RESP Account in 7 Steps?

Educating citizens is the duty of the state. And with rising costs leaving more and more people unable to afford post-secondary education, the Canadian government has found a unique solution. Registered Education Saving Plan (RESP) is an investment scheme that provides investors with tax-sheltered accounts to be used for a child’s education. Furthermore, the plan of Heritage Education Funds comes with the benefit of government grants. Here is all you need to know about setting up an account.


6 Essential Tips for Real Estate Online Marketing

In the real estate industry, professionals understand that the market’s success is unpredictable on your competitive edge. The importance of real estate crm has grown over the years. Example, in Canada, during the first quarter of last year, the total number of people that sell real estate increased to 108,706. This means that for every real estate agent, there are 245 people who are over 19 years. A competition like this needs one to be on toes and always updated on the latest trends in the real estate industry. This is where online marketing comes in. Ask any real estate professional, and he or she will tell you that the ideal way to attract the attention of your perfect market and even establish a remarkable web presence to give you future opportunities is through online marketing. This will require one to look for ways of enhancing real estate CRM. In addition to that, the online market success can be tracked. You wouldn’t find such accomplishment in the traditional marketing. Thanks to the available real estate CRM software, online market success is very possible.


4 Elements to Look for In a Solid Food Delivery Bag

If you have ever worked in the food industry, you know that preparing excellent food and offering top-notch customer service are what will win the day. If you have ever been a delivery person in a pizza restaurant, then you know that getting the order right, getting it there on time and getting it there while it is still piping hot are all factors that will affect your tip. Getting the order right and


8 Fun Facts About Indoor GPS

Indoor navigation fills the blanks that global positioning systems (GPS) leave. Since satellites don’t pick up well indoors, navigating indoors requires a separate system that relies on near field objects. Indoor positioning systems may use dead reckoning, fixed anchor nodes or magnetic positioning to identify user and object or destination locations.


4 Benefits of Furnished Apartment Rental

Furnished apartments Toronto offer renters comfort, convenience, and affordable pricing when they’re searching for more than the traditional apartment can provide to them. Many people from all walks of life can benefit from rental of a furnished apartment, including people traveling for a conference or business meeting, students, military personnel and their families, and many others. Why is renting a furnished apartment so beneficial?


What Can Management Consulting Do For Your Business

Business management consulting entails helping companies to improve their performance. It involves carrying out analysis such as workload analysis and utilization analysis to determine the existing problems in the organization and developing plans for improvement. Organizations hire management consultants to conduct business management consulting services. 


Stretch Film Uses and Production Process

Stretch film is also referred to as stretch wrap. In a layman’s term, this is a stretchable film that is commonly used to wrap different types of items ranging from consumables to electronics. The film employs the principle of elasticity to keep the wrapped items tightly bound. In most cases, a shrink wrap is normally used around the material being wrapped with the aim of allowing the paper to shrink as heat is increased. Other than packaging smaller items, the film can be used to unitize pallet loads. The main aim of the Max film is to protect and at the same time secure and stabilize the cargo during transport. This way, it’s possible to deal with theft and tampering. In most cases, a stretch film should be puncture resistant to ensure the wrapped products are firmly and securely held.


Why you Need to Invest in a New Mascot Costume

Mascot customes, commonly used in businesses and sporting events, serve as a brand’s or team’s spokesperson. They also attract a certain demographic and create awareness among potential customers. Even though mascots are not required for all businesses, they are certainly advantageous.


3 Signs You Should Pursue a Business Degree

If you are a high school student who is getting ready to graduate and who is looking into your plans for the future, or if you are an adult who is thinking about going back to school so that you can meet your goals and make positive changes in your life (such as a second career), you might be wondering what program of study you should look into. You obviously have a lot of choices, but if you are like a lot of students, you might find that going to a business college is your best choice. These are a few signs that pursuing a business degree might be a good idea.


IRS Toughens Rules on Small Business Insurance

Small businesses are one the most ignored financial sectors in the country’s economy. Government agencies such as the Internal Revenue Service (IRS) and the Securities Exchange Commission (SEC) often come up with regulations that target only large corporations. Due to constant tendencies to overlook this vital sector of the economy, there is increasing levels of business malpractices, especially in the small business insurance platform.


Enterprise Content Management Strategy- Keys to Success

In recent years enterprise content management (ECM) is gaining greater significance and becoming more complex for a number of reasons. The truth is that the majority of organizations’ ECM involves maintaining important documents in a shared drive or in personal computers that gets pushed around using e-mail.


Copywriting Tips for Generating Leads Through Email

Lead generation software is very helpful for increasing and managing your leads. However, you’ll still need the art of copywriting to send out compelling emails to your subscribers that direct them back to your website or landing page for a product you’re selling. If you want to improve your B2B marketing and email lead generation, implement the following copywriting tips for generating leads through email:


How to Take Your REALTOR Marketing to the Next Level

As a real estate agent, your efforts may be regularly focused on trying to find new leads to follow up on. After all, without leads, you simply cannot generate sales and close deals. Real estate agent marketing commonly includes direct mail marketing and generating leads from yard signs in front of listed properties. However, you may be looking for REALTOR Marketing that goes a step above and beyond these common methods used to generate lead. With your effort focused in the right direction, you can get more leads without breaking the bank with a huge marketing budget.


Five Reasons Why Your Business Needs Business Cheques

When you have just started your own business, it may feel natural to simply write a cheque from your personal chequing account. However, this can be a major mistake that can make it very difficult to separate your personal finances from your business finances. In order to get in the habit of keeping your business and personal life separate, and to reap several other benefits, you will need business cheques.


Protecting Your Brand Name Online

Where will you be at midnight tonight?

May I suggest that you may want to consider being at your computer at that time?

Why? Because Facebook has something going on at that time that is vital for you personally and your business that’s far more important than sleeping ever will be!


What Is Meant By The Terms Boilerplate Language And Safe Harbor Statement In A Media Release?

Big question mark made from smaller question marks (retro colors)

Boilerplate language is a media release refers to what is traditionally the final paragraph of the release, which provides generic information about the company. It usually tells whether the company is publicly or

privately traded, its stock ticker, where it’s based, the brands it owns, what it does, etc.


The Power Of Bloggers To Increase Even Further

A team works together to pull up a growth arrow

“The power of bloggers to influence thought, to reach large numbers of people and even to eclipse the impact of traditional media is huge and will grow even larger in the near future,”


Removing Fear Through Effective Public Relations

I like my neighbor, with one small exception – he raises pit bulls. He’s got 8 of them, with 3-4 rotating in to live right next door all the time.

Justified or not, the entire neighborhood is scared of them, with parents being unwilling to let their kids play outside unsupervised (a first in my small subdivision.) My wife’s terrified of them, and if she’s outside when

he lets them out to do their business she goes inside until they’re done.


Creating Advertising That Offends Your Customers: I Dont Get It

I was shocked this week to see an ad by Ford for their Mustang. It shows a father and son in a dark parking lot. The son’s driving, he peels out, runs a bit, then stops. The father turns to him and says

“That’s what I’m talking about. This is not a toy! Want to go again?” Both laughs and they peel out again.


Our Favorite Online Press Release Distribution Services

One of the most frequently asked questions we receive is which press release distribution service we recommend.

First, let me make a distinction. We have found that there are two types of press release distribution services.


What’s That Again – Please Drive Safely

A recent study designed to measure whether people perceived men or women to be safer drivers came up with an interesting answer:


Tips For Using People Photos That Get Results

Want to use a picture of a person in your marketing? Here’s how to make your choice.

Psychological and marketing studies tend to reveal similar results, which state that when you choose a picture for an advertising or publicity campaign look for: (Please don’t consider this sexist or get offended, it’s what the data says)