ABOUT 101 Public Relations

Public Relations (PR) is vital to building your business. 101PublicRelations.com was created to provide the information you need to generate free publicity. This knowledge helps anyone who could use public relations to get thousands of dollars in free publicity for their product, service, cause or issue.

101PublicRelations.com is designed to give you the information you need to publicize your business to the press and other sources yourself.

The information in this site has been categorized into topic areas, to make it easier for you to find the PR information you need. These articles demonstrate how to use public relations to establish your credibility, enhance your reputation, sell more products and services, promote a favorite cause or issue, position yourself as an employer of choice – and make your profits explode.


Who we are


Our products are designed to give you the key information you need, quickly, and without a lot of fluff. Instead of loading you down with hundreds of pages of information…

What we do


Our mission is to give you the tools you need to organize, execute, and profit from solid publicity-generating and public relations campaigns.

From theBlogs

Five Reasons Why Your Business Needs Business Cheques

When you have just started your own business, it may feel natural to simply write a cheque from your personal chequing account. However, this can be a major mistake that can make it very difficult to separate your personal finances from your business finances. In order to get in the habit of keeping your business and personal life separate, and to reap several other benefits, you will need business cheques.

Data security and computer server network safety with a protection symbol of a lock with a keyhole on a binary code background as an icon of encryption and internet privacy technology in cyberspace.

Protecting Your Brand Name Online

Where will you be at midnight tonight?

May I suggest that you may want to consider being at your computer at that time?

Why? Because Facebook has something going on at that time that is vital for you personally and your business that’s far more important than sleeping ever will be!


What Is Meant By The Terms Boilerplate Language And Safe Harbor Statement In A Media Release?

Big question mark made from smaller question marks (retro colors)

Boilerplate language is a media release refers to what is traditionally the final paragraph of the release, which provides generic information about the company. It usually tells whether the company is publicly or

privately traded, its stock ticker, where it’s based, the brands it owns, what it does, etc.


The Power Of Bloggers To Increase Even Further

A team works together to pull up a growth arrow

“The power of bloggers to influence thought, to reach large numbers of people and even to eclipse the impact of traditional media is huge and will grow even larger in the near future,”


Removing Fear Through Effective Public Relations

I like my neighbor, with one small exception – he raises pit bulls. He’s got 8 of them, with 3-4 rotating in to live right next door all the time.

Justified or not, the entire neighborhood is scared of them, with parents being unwilling to let their kids play outside unsupervised (a first in my small subdivision.) My wife’s terrified of them, and if she’s outside when

he lets them out to do their business she goes inside until they’re done.


Creating Advertising That Offends Your Customers: I Dont Get It

I was shocked this week to see an ad by Ford for their Mustang. It shows a father and son in a dark parking lot. The son’s driving, he peels out, runs a bit, then stops. The father turns to him and says

“That’s what I’m talking about. This is not a toy! Want to go again?” Both laughs and they peel out again.