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ABOUT 101 Public Relations

Public Relations (PR) is vital to building your business. 101PublicRelations.com was created to provide the information you need to generate free publicity. This knowledge helps anyone who could use public relations to get thousands of dollars in free publicity for their product, service, cause or issue.

101PublicRelations.com is designed to give you the information you need to publicize your business to the press and other sources yourself.

The information in this site has been categorized into topic areas, to make it easier for you to find the PR information you need. These articles demonstrate how to use public relations to establish your credibility, enhance your reputation, sell more products and services, promote a favorite cause or issue, position yourself as an employer of choice – and make your profits explode.

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Who we are

AFFORDABLE DESIGNS FOR YOU

Our products are designed to give you the key information you need, quickly, and without a lot of fluff. Instead of loading you down with hundreds of pages of information…

What we do

OUR MISSION

Our mission is to give you the tools you need to organize, execute, and profit from solid publicity-generating and public relations campaigns.

From theBlogs

4 Elements to Look for In a Solid Food Delivery Bag

If you have ever worked in the food industry, you know that preparing excellent food and offering top-notch customer service are what will win the day. If you have ever been a delivery person in a pizza restaurant, then you know that getting the order right, getting it there on time and getting it there while it is still piping hot are all factors that will affect your tip. Getting the order right and getting it there on time are parts of customer service that require human effort. But, if you want to get food to customers while it is still in all of its gooey goodness, then you definitely need solid pizza delivery bags. Having heavy-duty insulation is important, but for your pizza bags to be effective, you have to be able to seal them tightly. Here are four things that a restaurant manager should look for when deciding on food delivery bags.



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8 Fun Facts About Indoor GPS

Indoor navigation fills the blanks that global positioning systems (GPS) leave. Since satellites don’t pick up well indoors, navigating indoors requires a separate system that relies on near field objects. Indoor positioning systems may use dead reckoning, fixed anchor nodes or magnetic positioning to identify user and object or destination locations.



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4 Benefits of Furnished Apartment Rental

Furnished apartments Toronto offer renters comfort, convenience, and affordable pricing when they’re searching for more than the traditional apartment can provide to them. Many people from all walks of life can benefit from rental of a furnished apartment, including people traveling for a conference or business meeting, students, military personnel and their families, and many others. Why is renting a furnished apartment so beneficial?



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What Can Management Consulting Do For Your Business

Business management consulting entails helping companies to improve their performance. It involves carrying out analysis such as workload analysis and utilization analysis to determine the existing problems in the organization and developing plans for improvement. Organizations hire management consultants to conduct business management consulting services. 



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Stretch Film Uses and Production Process

Stretch film is also referred to as stretch wrap. In a layman’s term, this is a stretchable film that is commonly used to wrap different types of items ranging from consumables to electronics. The film employs the principle of elasticity to keep the wrapped items tightly bound. In most cases, a shrink wrap is normally used around the material being wrapped with the aim of allowing the paper to shrink as heat is increased. Other than packaging smaller items, the film can be used to unitize pallet loads. The main aim of the Max film is to protect and at the same time secure and stabilize the cargo during transport. This way, it’s possible to deal with theft and tampering. In most cases, a stretch film should be puncture resistant to ensure the wrapped products are firmly and securely held.



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Why you Need to Invest in a New Mascot Costume

Mascot customes, commonly used in businesses and sporting events, serve as a brand’s or team’s spokesperson. They also attract a certain demographic and create awareness among potential customers. Even though mascots are not required for all businesses, they are certainly advantageous.



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3 Signs You Should Pursue a Business Degree

If you are a high school student who is getting ready to graduate and who is looking into your plans for the future, or if you are an adult who is thinking about going back to school so that you can meet your goals and make positive changes in your life (such as a second career), you might be wondering what program of study you should look into. You obviously have a lot of choices, but if you are like a lot of students, you might find that going to a business college is your best choice. These are a few signs that pursuing a business degree might be a good idea.



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IRS Toughens Rules on Small Business Insurance

Small businesses are one the most ignored financial sectors in the country’s economy. Government agencies such as the Internal Revenue Service (IRS) and the Securities Exchange Commission (SEC) often come up with regulations that target only large corporations. Due to constant tendencies to overlook this vital sector of the economy, there is increasing levels of business malpractices, especially in the small business insurance platform.



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Enterprise Content Management Strategy- Keys to Success

In recent years enterprise content management (ECM) is gaining greater significance and becoming more complex for a number of reasons. The truth is that the majority of organizations’ ECM involves maintaining important documents in a shared drive or in personal computers that gets pushed around using e-mail.



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Copywriting Tips for Generating Leads Through Email

Lead generation software is very helpful for increasing and managing your leads. However, you’ll still need the art of copywriting to send out compelling emails to your subscribers that direct them back to your website or landing page for a product you’re selling. If you want to improve your B2B marketing and email lead generation, implement the following copywriting tips for generating leads through email:



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How to Take Your REALTOR Marketing to the Next Level

As a real estate agent, your efforts may be regularly focused on trying to find new leads to follow up on. After all, without leads, you simply cannot generate sales and close deals. Real estate agent marketing commonly includes direct mail marketing and generating leads from yard signs in front of listed properties. However, you may be looking for REALTOR Marketing that goes a step above and beyond these common methods used to generate lead. With your effort focused in the right direction, you can get more leads without breaking the bank with a huge marketing budget.



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Five Reasons Why Your Business Needs Business Cheques

When you have just started your own business, it may feel natural to simply write a cheque from your personal chequing account. However, this can be a major mistake that can make it very difficult to separate your personal finances from your business finances. In order to get in the habit of keeping your business and personal life separate, and to reap several other benefits, you will need business cheques.



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Protecting Your Brand Name Online

Where will you be at midnight tonight?

May I suggest that you may want to consider being at your computer at that time?

Why? Because Facebook has something going on at that time that is vital for you personally and your business that’s far more important than sleeping ever will be!



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What Is Meant By The Terms Boilerplate Language And Safe Harbor Statement In A Media Release?

Big question mark made from smaller question marks (retro colors)

Boilerplate language is a media release refers to what is traditionally the final paragraph of the release, which provides generic information about the company. It usually tells whether the company is publicly or

privately traded, its stock ticker, where it’s based, the brands it owns, what it does, etc.



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The Power Of Bloggers To Increase Even Further

A team works together to pull up a growth arrow

“The power of bloggers to influence thought, to reach large numbers of people and even to eclipse the impact of traditional media is huge and will grow even larger in the near future,”



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Removing Fear Through Effective Public Relations

I like my neighbor, with one small exception – he raises pit bulls. He’s got 8 of them, with 3-4 rotating in to live right next door all the time.

Justified or not, the entire neighborhood is scared of them, with parents being unwilling to let their kids play outside unsupervised (a first in my small subdivision.) My wife’s terrified of them, and if she’s outside when

he lets them out to do their business she goes inside until they’re done.



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Creating Advertising That Offends Your Customers: I Dont Get It

I was shocked this week to see an ad by Ford for their Mustang. It shows a father and son in a dark parking lot. The son’s driving, he peels out, runs a bit, then stops. The father turns to him and says

“That’s what I’m talking about. This is not a toy! Want to go again?” Both laughs and they peel out again.



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Our Favorite Online Press Release Distribution Services

One of the most frequently asked questions we receive is which press release distribution service we recommend.

First, let me make a distinction. We have found that there are two types of press release distribution services.



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What’s That Again – Please Drive Safely

A recent study designed to measure whether people perceived men or women to be safer drivers came up with an interesting answer:



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Tips For Using People Photos That Get Results

Want to use a picture of a person in your marketing? Here’s how to make your choice.

Psychological and marketing studies tend to reveal similar results, which state that when you choose a picture for an advertising or publicity campaign look for: (Please don’t consider this sexist or get offended, it’s what the data says)



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How to Profit From Obama’s Stimulus Program

a golden keys with words as a background, business growth concept

It seems you can’t turn anywhere today without bumping into talk of economic stimulus. Whether you’ll be entitled to some of that money or not, you can use it to build your business.

How? Through using it to get more PR!



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Using Online Video To Promote A Launch

marketing-sign

Using outrageous online video to promote your business

When Andy Jenkins wanted to promote the product improvements in his online traffic and conversion training system called StomperNet, he decided to use a powerful new online tool – online video.



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Using Twitter To Gain Publicity

Wordcloud related to word public relation

Are you actively using http://www.twitter.com to build your business?

If you’re not, you’re probably making a huge mistake.



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Twitterable? What To Twitter About

Computer generated 3D photo rendering.

A great deal of your success on Twitter is based on what you choose to Twitter about.

We covered this a bit in last week’s article, but it’s worth reconsidering and going deeper.

The key is to recognize that every follower you have on Twitter is earned, and that every post you write has the potential to attract more followers or to drive off the ones you already have.



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How To Annoy Your Customers

young-businesswoman-in-stress

I sometimes wear ties. Mind you, I’m dragged kicking and screaming into the ancient and abominable art of male torture through neck binding, but I still occasionally put one on. And I get bored with them, so I’m always on the lookout for good looking ones.

So when I saw a Facebook ad offering Four Quality Ties for $1, they got my click.



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New Program Simplifies Online Advertising

Those of you who have been in contact with me for awhile know that I’m a huge fan of pay per click marketing. It’s one of the greatest marketing tools currently available to generate huge numbers of targeted

potential buyers to your webpage or online sales letter.

One of the keys to success in pay per click marketing is running your ads on thousands, and in many cases, tens of thousands of keywords.



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