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ABOUT 101 Public Relations

Public Relations (PR) is vital to building your business. 101PublicRelations.com was created to provide the information you need to generate free publicity. This knowledge helps anyone who could use public relations to get thousands of dollars in free publicity for their product, service, cause or issue.

101PublicRelations.com is designed to give you the information you need to publicize your business to the press and other sources yourself.

The information in this site has been categorized into topic areas, to make it easier for you to find the PR information you need. These articles demonstrate how to use public relations to establish your credibility, enhance your reputation, sell more products and services, promote a favorite cause or issue, position yourself as an employer of choice – and make your profits explode.

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Who we are

AFFORDABLE DESIGNS FOR YOU

Our products are designed to give you the key information you need, quickly, and without a lot of fluff. Instead of loading you down with hundreds of pages of information…

What we do

OUR MISSION

Our mission is to give you the tools you need to organize, execute, and profit from solid publicity-generating and public relations campaigns.

From theBlogs

safe-first

What’s That Again – Please Drive Safely

A recent study designed to measure whether people perceived men or women to be safer drivers came up with an interesting answer:



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promotion

Our Favorite Online Press Release Distribution Services

One of the most frequently asked questions we receive is which press release distribution service we recommend.

First, let me make a distinction. We have found that there are two types of press release distribution services.



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pr

Removing Fear Through Effective Public Relations

I like my neighbor, with one small exception – he raises pit bulls. He’s got 8 of them, with 3-4 rotating in to live right next door all the time.

Justified or not, the entire neighborhood is scared of them, with parents being unwilling to let their kids play outside unsupervised (a first in my small subdivision.) My wife’s terrified of them, and if she’s outside when

he lets them out to do their business she goes inside until they’re done.



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green-efficiency

New Program Simplifies Online Advertising

Those of you who have been in contact with me for awhile know that I’m a huge fan of pay per click marketing. It’s one of the greatest marketing tools currently available to generate huge numbers of targeted

potential buyers to your webpage or online sales letter.

One of the keys to success in pay per click marketing is running your ads on thousands, and in many cases, tens of thousands of keywords.



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growth-statistics

Tips For Using People Photos That Get Results

Want to use a picture of a person in your marketing? Here’s how to make your choice.

Psychological and marketing studies tend to reveal similar results, which state that when you choose a picture for an advertising or publicity campaign look for: (Please don’t consider this sexist or get offended, it’s what the data says)



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pipe-success

Creating Advertising That Offends Your Customers: I Dont Get It

I was shocked this week to see an ad by Ford for their Mustang. It shows a father and son in a dark parking lot. The son’s driving, he peels out, runs a bit, then stops. The father turns to him and says

“That’s what I’m talking about. This is not a toy! Want to go again?” Both laughs and they peel out again.



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