Special events, be they must-attend galas featuring your community's movers and shakers, grand openings, customer-appreciation picnics, trade shows, etc. have huge publicity power...if you do them correctly.
Our new guide, "How to Plan and Promote Sizzling Special Events" ensures that you will NEVER have to spend another sleepless night worrying about your next special event. In it, former event planner Debra J. Schmidt and publicity expert Joan Stewart have created six audiocassettes and a collection of 15 valuable checklists that reveal all the little-known secrets of how to plan and promote sizzling special events.
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CREATE THE EVENT YOU CAN BE PROUD OF.
This seminar in a box will help make you a success, regardless of the type of event you are planning. The strategies in this package can be used by those planning a festival, charity ball, fund-raiser, church event, food fair, school event, open house, black-tie dinner dance, corporate event for clients, arts program, new business opening, concert, training session, convention, health fair, picnic, etc.
PICTURE YOURSELF AT SUCCESSFUL EVENT?
It's a full two months before your event, and you can barely keep up with reservations. In the subway, at the coffee shop and at the local gym, everybody is buzzing about it. Even the media folks are excited, because you've piqued their interest. Stories and photos are ALREADY showing up in newspapers and on TV. And tickets for the event are flying out the door. Impossible? Not if you know the tricks of planning your event, then promoting it to the hilt.
DO YOU MAKE THESE MISTAKES?
You don't have a way to stay organized. You can't keep your event staff motivated because everybody's bickering and there's too much to do. You're buried under scraps of paper, Post-it notes and memos. You have an unrealistic budget. Nobody has thought about creating a timeline. You don't know anybody in the media who can help you publicize the event. But you DO know one thing - You're in BIG trouble. YOUR REPUTATION IS AT STAKE
All it takes is one or two dumb mistakes during the planning, or a missed opportunity to promote, and your event can be a COLLOSAL FLOP. First you must apologize to everyone from your planning committee to hundreds of disappointed guests. Then you have to overcome all the negative publicity. Finally, if it's an annual event, you have to virtually start from scratch next year. Don't risk ruining your reputation or that of your company or non-profit. Take the time to learn all the fail-safe methods of event planning and promotion. Or you'll hate yourself later.
WHO SHOULD OWN THIS PACKAGE:
Event and meeting planners Corporate HR departments Non-profits Marketing and PR departments PR agencies who publicize their clients' events Volunteers Fund-raisers Community groups Schools and colleges Arts groups Party planners Anyone who co-sponsors events Media sponsors
HERE'S WHAT YOU GET IN THIS POWERFUL SEMINAR IN A BOX
You'll get over 5 hours of information-packed audio:
Tape 1: The Critical Checklists for Pre-Event Planning
Tape 2: Tips for Staging the Event Without a Hitch
Tape 3: How to Evaluate Success and Hot Tips for Follow-Up
Tape 4: Laying the Groundwork for Pre-event Publicity
Tape 5: How to Lure the Media on the Big Day
Tape 6: Secrets for Promoting Your Event Long After It's Over
Plus, you get a CD-ROM containing 15 "Can't-do-Without" checklists to make your job hassle-free
This is the exact same information that professional event planners use to justify charging you $20,000 or more to plan your event. How much would you be willing to pay to save $5,000 to $20,000.00 on your next event? You'll be amazed at how little this costs...
Want to see a complete list of everything that you'll learn in this package? Click here:
How to Plan and Promote Sizzling Special Events
Posted June 23, 2004
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