According to Murphy's Law, anything that can possibly go wrong, will. In press releases, anything that can possibly get your release thrown away, will. Editors and reporters receive more than the average amount of email per day. They don't have time to sift through it all. Usually it's only a glance, sometimes a speed-read. But, for the most part, those emails hit the trash for various reasons like not enough information, not important, doesn't have the right angle, not applicable to what we write about, etc.
For the writer, this is a problem. How do you stand out so that your writing looks and sounds professional enough to be taken seriously? Furthermore, how can one build a reputation with the press if you can't get a story in edgewise?
Introducing, Public Relations Disasters. This book will show you the most typical press release problems and how to fix them. Through the use of examples and clear cut explanations, you can pin point the problems in your own releases and fix them before they even leave your computer.
This product is valuable! Not only will help to elevate you above the crowd, but the long-term returns from a professional relationship with reporters and editors could be worth a fortune! Don't pass this up. Such a product will pay for itself for many years to come. More information can be found below.
Public Relations Disasters
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Posted June 29, 2004
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