While the war with Iraq is nearly finished, the conflict in Iraq is just getting started. But, that means that the media needs something else to gripe about. What else in this world can be focused on that will surely generate anger in the hearts of viewers and readers? The answer is in their pocketbooks! The economy! Everybody loves a good roast, especially when it involves their hard (or hardly) earned cash. When it comes to money, some people will do anything (just watch reality tv some evening, and you'll catch on quickly to this concept).
Did you watch last night's episode of the war? I didn't. Not that it has become routine. War is never routine. But you can only analyze a bomb crater so many times. The shift in the media will soon focus on the unfortunate plight of the economy. It's in sad shape, and something needs to be done about it. Some of you are thinking, "Yeah, so?", while others are thinking, "Ooooh...opportunities...". Let's do some enlightening.
When the focus changes direction, companies will be scrambling to show the world what they're doing to make the economy grow. This can be done in several ways:
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1. Philanthropy - How are you helping those that are less fortunate?
2. Hiring - What jobs have you created that are building your business and helping the locals?
3. Low prices - Were you forced to drop prices during a pitiful economy? Are they still low, in an attempt to bring up sales and consumer spending?
4. New products - New products are often introduced at a point when confidence is high. When confidence is slow, a new product may be just the remedy to bring people back to your stuff.
5. Joint ventures - Two heads are better than one. Are you working with other local companies to get a boost on the economy?
6. Enduring the pain - Did a lot of your competitors go out of business in the economic fray of the early 2000's? Are you the only one, or one of a few left standing? Capitalize on that.
7...
It's not going to take long for the focus to move on. Decide now that you are going to take advantage of the change and bring some money in. After all, public relations applies to all economies whether Iraq is packing evilness, or the world is in a state of total melancholy harmony. It's just easier to do when people are comfortable spending money while toppling dictatorial regimes in overly arid conditions on the other side of the world. That being said, get to work, but don't be too loud. The next news feed showing a really deep crater is coming on...
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