http://101publicrelations.com/blog/ 101PublicRelations.com - How to get free publicity for your company, cause or website en-us 2009-06-12T15:37:55-06:00 http://101publicrelations.com/blog/protecting_your_brand_name_online_001843.html Where will you be at midnight tonight? May I suggest that you may want to consider being at your computer at that time? Why? Because Facebook has something going on at that time that is vital for you personally and your business that's far more important than sleeping ever will... Don Crowther 2009-06-12T15:37:55-06:00 http://101publicrelations.com/blog/twitterable_what_to_twitter_about_001842.html A great deal of your success on Twitter is based on what you choose to Twitter about. We covered this a bit in last week's article, but it's worth reconsidering and going deeper. The key is to recognize that every follower you have on Twitter is earned, and that every... Social Media Don Crowther 2009-02-19T13:34:35-06:00 http://101publicrelations.com/blog/how_to_annoy_your_customers_001841.html I sometimes wear ties. Mind you, I'm dragged kicking and screaming into the ancient and abominable art of male torture through neck binding, but I still occasionally put one on. And I get bored with them, so I'm always on the lookout for good looking ones. So when I saw... Marketing and Sales Don Crowther 2009-02-19T12:50:36-06:00 http://101publicrelations.com/blog/using_twitter_to_gain_publicity_001840.html Are you actively using http://www.twitter.com to build your business? If you're not, you're probably making a huge mistake. Twitter, in case you're not aware, is a service where people post up to 140 character updates on topics of interest to them. Those updates go out to the people who have... Social Media Don Crowther 2009-02-12T10:12:34-06:00 http://101publicrelations.com/blog/what_is_meant_by_the_terms_boilerplate_language_and_safe_harbor_statement_in_a_media_release_001839.html Boilerplate language: Boilerplate language is a media release refers to what is traditionally the final paragraph of the release, which provides generic information about the company. It usually tells whether the company is publicly or privately traded, its stock ticker, where it's based, the brands it owns, what it does,... Press Releases Don Crowther 2009-02-12T10:07:42-06:00 http://101publicrelations.com/blog/how_to_profit_from_obamas_economic_stimulus_program_001838.html It seems you can’t turn anywhere today without bumping into talk of economic stimulus. Whether you’ll be entitled to some of that money or not, you can use it to build your business. How? Through using it to get more PR! Here are some story pitches that astute marketers like... Pitching Stories Don Crowther 2009-02-03T15:10:51-06:00 http://101publicrelations.com/blog/the_power_of_bloggers_to_increase_even_further_001837.html “The power of bloggers to influence thought, to reach large numbers of people and even to eclipse the impact of traditional media is huge and will grow even larger in the near future,” Blogging and Social Media expert Don Crowther announced today at the 2007 Blogword and New Media Expo... Don Crowther 2007-11-08T17:20:32-06:00 http://101publicrelations.com/blog/using_online_video_to_promote_a_launch_001836.html Using outrageous online video to promote your business When Andy Jenkins wanted to promote the product improvements in his online traffic and conversion training system called StomperNet, he decided to use a powerful new online tool - online video. As a marketing professional, you're probably already aware that: - Video... Internet Marketing K 2007-09-25T14:47:34-06:00 http://101publicrelations.com/blog/creating_advertising_that_offends_your_customers_i_dont_get_it_001835.html I was shocked this week to see an ad by Ford for their Mustang. It shows a father and son in a dark parking lot. The son's driving, he peels out, runs a bit, then stops. The father turns to him and says "That's what I'm talking about. This is... Marketing and Sales Don Crowther 2006-07-03T12:34:20-06:00 http://101publicrelations.com/blog/tips_for_using_people_photos_that_get_results_001834.html Want to use a picture of a person in your marketing? Here's how to make your choice. Psychological and marketing studies tend to reveal similar results, which state that when you choose a picture for an advertising or publicity campaign look for: (Please don't consider this sexist or get offended,... Publicity Don Crowther 2006-06-30T20:50:49-06:00 http://101publicrelations.com/blog/whats_that_again_how_to_have_a_long_marriage_001833.html Here's an announcement about a 40th wedding anniversary: "Mr. And Mrs. Ron Tennell of Flat Rock are celebrating their 40th wedding anniversary. She is taking a trip to Europe while he will be gambling on a riverboat in southern Indiana." Isn't it nice to see a close couple? :... What's That Again? Don Crowther 2006-06-30T18:57:51-06:00 http://101publicrelations.com/blog/new_program_simplifies_online_advertising_001832.html Those of you who have been in contact with me for awhile know that I'm a huge fan of pay per click marketing. It's one of the greatest marketing tools currently available to generate huge numbers of targeted potential buyers to your webpage or online sales letter. One of the... Advertising Don Crowther 2006-06-30T16:25:14-06:00 http://101publicrelations.com/blog/removing_fear_through_effective_public_relations_001831.html I like my neighbor, with one small exception - he raises pit bulls. He's got 8 of them, with 3-4 rotating in to live right next door all the time. Justified or not, the entire neighborhood is scared of them, with parents being unwilling to let their kids play outside... Publicity Don Crowther 2006-06-29T09:12:33-06:00 http://101publicrelations.com/blog/our_favorite_online_press_release_distribution_services_001830.html One of the most frequently asked questions we receive is which press release distribution service we recommend. First, let me make a distinction. We have found that there are two types of press release distribution services. - Ones that get your release out to lots of different sites on the... Don Crowther 2006-06-28T17:10:38-06:00 http://101publicrelations.com/blog/whats_that_again_please_drive_safely_001829.html A recent study designed to measure whether people perceived men or women to be safer drivers came up with an interesting answer: "As a passenger, I feel safer with: 35% a male driver 23% a female driver 42% other" What's an other? Apparently, whatever they are, they drive really safely!... What's That Again? Don Crowther 2006-06-26T14:09:41-06:00