http://101publicrelations.com/blog/ 101PublicRelations.com - How to get free publicity for your company, cause or website en-us 2007-11-08T17:20:32-06:00 http://101publicrelations.com/blog/the_power_of_bloggers_to_increase_even_further_001837.html “The power of bloggers to influence thought, to reach large numbers of people and even to eclipse the impact of traditional media is huge and will grow even larger in the near future,” Blogging and Social Media expert Don Crowther announced today at the 2007 Blogword and New Media Expo... Don Crowther 2007-11-08T17:20:32-06:00 http://101publicrelations.com/blog/using_online_video_to_promote_a_launch_001836.html Using outrageous online video to promote your business When Andy Jenkins wanted to promote the product improvements in his online traffic and conversion training system called StomperNet, he decided to use a powerful new online tool - online video. As a marketing professional, you're probably already aware that: - Video... Internet Marketing K 2007-09-25T14:47:34-06:00 http://101publicrelations.com/blog/creating_advertising_that_offends_your_customers_i_dont_get_it_001835.html I was shocked this week to see an ad by Ford for their Mustang. It shows a father and son in a dark parking lot. The son's driving, he peels out, runs a bit, then stops. The father turns to him and says "That's what I'm talking about. This is... Marketing and Sales Don Crowther 2006-07-03T12:34:20-06:00 http://101publicrelations.com/blog/tips_for_using_people_photos_that_get_results_001834.html Want to use a picture of a person in your marketing? Here's how to make your choice. Psychological and marketing studies tend to reveal similar results, which state that when you choose a picture for an advertising or publicity campaign look for: (Please don't consider this sexist or get offended,... Publicity Don Crowther 2006-06-30T20:50:49-06:00 http://101publicrelations.com/blog/whats_that_again_how_to_have_a_long_marriage_001833.html Here's an announcement about a 40th wedding anniversary: "Mr. And Mrs. Ron Tennell of Flat Rock are celebrating their 40th wedding anniversary. She is taking a trip to Europe while he will be gambling on a riverboat in southern Indiana." Isn't it nice to see a close couple? :... What's That Again? Don Crowther 2006-06-30T18:57:51-06:00 http://101publicrelations.com/blog/new_program_simplifies_online_advertising_001832.html Those of you who have been in contact with me for awhile know that I'm a huge fan of pay per click marketing. It's one of the greatest marketing tools currently available to generate huge numbers of targeted potential buyers to your webpage or online sales letter. One of the... Advertising Don Crowther 2006-06-30T16:25:14-06:00 http://101publicrelations.com/blog/removing_fear_through_effective_public_relations_001831.html I like my neighbor, with one small exception - he raises pit bulls. He's got 8 of them, with 3-4 rotating in to live right next door all the time. Justified or not, the entire neighborhood is scared of them, with parents being unwilling to let their kids play outside... Publicity Don Crowther 2006-06-29T09:12:33-06:00 http://101publicrelations.com/blog/our_favorite_online_press_release_distribution_services_001830.html One of the most frequently asked questions we receive is which press release distribution service we recommend. First, let me make a distinction. We have found that there are two types of press release distribution services. - Ones that get your release out to lots of different sites on the... Don Crowther 2006-06-28T17:10:38-06:00 http://101publicrelations.com/blog/whats_that_again_please_drive_safely_001829.html A recent study designed to measure whether people perceived men or women to be safer drivers came up with an interesting answer: "As a passenger, I feel safer with: 35% a male driver 23% a female driver 42% other" What's an other? Apparently, whatever they are, they drive really safely!... What's That Again? Don Crowther 2006-06-26T14:09:41-06:00 http://101publicrelations.com/blog/two_messages_for_each_issue_whats_going_on_001828.html About a year ago we tried an experiment. After sending out our regular full-text message, we have been sending out a short message titled "GreatPR Latest Issue Is Now Online" containing a URL link to an online archive of the newsletter. We sometimes get asked why we do that. It's... Publicity Don Crowther 2006-06-23T15:49:58-06:00 http://101publicrelations.com/blog/whats_your_backstory_001827.html One commonly overlooked tool in the publicity-seeker's toolbox is the backstory. Backstories are the "story behind the headline", the history, the background, or even the anecdotes that give life to an otherwise dry story. They're a staple of prime time news shows and they're what you see in almost any... Publicity Don Crowther 2006-06-19T16:30:47-06:00 http://101publicrelations.com/blog/are_press_releases_more_powerful_than_trade_magazines_001826.html Yes, according to a study by Outsell of 7,000 knowledge workers. Previous studies showed that trade magazines were the most relied upon source of business information. But this most recent study showed that press releases now reign as the preferred source of business information. Why? Perhaps because they're easily and... Press Releases Don Crowther 2006-06-19T13:02:47-06:00 http://101publicrelations.com/blog/getting_publicity_for_alternative_product_uses_001825.html I'll never forget the day that someone taught me the exploding balloon trick. Now this can be dangerous because it involves a caustic substance and fire. Consider yourself warned. Basically, you put a couple of inches of water in a glass pop bottle (note the word "glass"), add a quarter... Internet Marketing Don Crowther 2006-06-16T13:23:44-06:00 http://101publicrelations.com/blog/great_pr_tips_on_publicrelationsideascom_001824.html If you haven't been over to PublicRelationsIdeas.com lately, you've been missing some excellent two-minute tips that can help you to get more publicity. Recent posts have included: Blogs - Business building tools! Use letters to the editor to gain publicity When to say "no comment" Weather - How To Tie... Don Crowther 2006-06-14T15:50:41-06:00 http://101publicrelations.com/blog/pr_lessons_learned_from_my_suicidal_fish_001823.html One of the most thought-provoking gifts that I received for Christmas was a male Beta Fish that I've named Alpha. Alpha has a beautiful blue and red tail and long, gorgeous fins. He lives a tranquil life in an "office aquarium" literally a small aquarium with a plastic desk, chair,... Marketing and Sales Don Crowther 2006-01-27T12:13:28-06:00