Dan Janal interviews Joan Stewart during this one-hour telephone seminar available on Tape or CD for only $29.95.
You will learn:
The worst mistake people make when pitching reporters
The first thing you should say to reporters as soon as they answer the phone
What to ask them if they don't have time to talk to you
The one question you must NEVER ask reporters
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The one word you must NEVER use during your pitch
Why you must pitch quickly, succinctly and powerfully
4 key elements of a good pitch
The one question reporters ask themselves when they're listening to your pitch
What to say if you make your pitch and reporters say "Tell me more."
How to practice your 30-second pitch
What to say if you must leave a voicemail message
2 things to do to score points with a reporter you don't know
Why it's better to pitch to reporters instead of editors
Who to ask for if you're pitching to TV or radio
Disadvantages to pitching over the telephone
Pitfalls to avoid with telephone pitching
How to find out which pitching method a reporter prefers
What to say if reporters say "no" to your idea
A powerful question you can ask reporters before you hang up
The one word to use in your pitch that will get the media's attention
Why you should never try to get reporters interested in your book
Why authors should seek in addition to a book review
The magic phrase that will catch the attention of local reporters
6 tips for pitching by e-mail
The dirty little secret reporters don't want you to know
How to decide which subject line to use in your e-mail pitches
A tool you can use to get publicity while correcting errors in earlier stories
How to pitch a story about a new start-up company
Ideas for piggybacking your story idea onto the calendar
The best month of the year to pitch story ideas
The slowest week of the year when reporters want to hear from you
The journalistic phrase to use if you are suggesting a story idea that results from an earlier story they covered
How to use editorial calendars
Four sources that will help you locate editorial calendars
How to verify whether a reporter who you're pitching still covers your industry
Ideas for pitching how-to articles
3 questions to ask editors if they want your article
The 3 things to include in the last paragraph of each article you submit to the media
When to follow up a phone call with an e-mail
How to find out the best and worst time to contact individual reporters
What you must do when reporters want to interview you
6 tips on how to write a simple tip sheet
How to be so valuable to reporters that they keep coming back to you
To order this report on cassette or CD, use the link above.
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