One of the easiest ways to generate free publicity is to
provide the media with quizzes (containing an attribution
section.)
Editors love quizzes because they're evergreen, they
invite participation from their readers, they fit well
within allotted space, and they can easily be cut to fit
into space allowed. Besides that, they're fun!
Consequently, you've got a much higher probability of
getting a quiz run than a normal press release.
Need ideas?
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Visit http://www.ivillage.com/quiz where you'll see a
whole collection of quizzes targeting everything from "Are
You an Emotional Overeater?" to "Test your Mompreneur
Potential".
Yes, these are consumer oriented, but quizzes can also be
used in B2B situations. For example, how about one on tax
law changes, which headline pulled the best response,
which political candidates support which causes, or are
you ready to go public?
For lots more ideas on quizzes, see our Special Report
#30: Briefs, Fillers and Quizzes: The Shortest, Easiest
Articles You'll Ever Write." Only $9.
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