Blogging 101: How To Use Weblogs For Publicity
Joan Stewart interviews B.L. Ochman about the basics of blogging.
You will learn:
- Why there's so much buzz about blogging
- Why blogging is an incredibly inexpensive tool for your PR and marketing campaign
- The difference between a website and a blog
- Important things to consider before starting a blog so you don't waste time and energy
- How to pitch story ideas to bloggers and why you must NEVER pitch bloggers the same way you pitch media outlets
- How blogging can enhance your reputation as an expert in your field
- How authors, speakers and consultants can use blogs to sell more books, book more programs and attract more clients.
Where to start..exactly what you need to create a weblog
- How you can use a blog as a mini-website and make it easy for people to find you online
- How blogs can help you get good search engine ranking
This product has an accompanying handout. You will be provided a download link once the order is complete.

$39.95 + Shipping and Handling

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