Public Relations: Powerful Ways to Promote Your Web Site to Draw Traffic and Boost Sales
Bill Brouse, president of the Sport Utility Vehicles Owners Association of America, was used to getting only a few hundred hits a day at his organization’s web site at http://www.suvoa.com
Then during a one-week period in October, the site got up to 60,000 hits per day and Bill couldn’t figure out why. Turns Totally Freebies at http://totallyfreebies.com , a site that offers links to other sites offering free merchandise, learned that SUVOA was giving away free license plate frames. The association wasn’t prepared for the glut of orders that followed. But it got new members as a result. In the article below, Tom Snyder, president of Websight Solutions, which built SUVOA’s websight, shares valuable tips on how to build web traffic and learn from Brouse’s experience.
http://www.websightsolutions.com/insight/1100.html
Here is sample of the tips you would see in this report:
- Ask friends and associates what keywords they would use if doing a search for your web site. Then use the top 10 or 15 words at the top of the Web page, in META tag format.
- Include your address and phone number on your home page. Some search engines kick out Web sites that don’t include this.
- Submit your pages to Yahoo at http://www.yahoo.com/docs/info/include.html. This is actually a directory, not a search engine. Make sure your listing doesn’t exceed the number of character allowed, or it will be edited.
- Use multiple domain names. If you sell marketing services, you might consider the following: YourBusiness.com, Marketing4You.com and Marketing-Services.net.
- Add many links to your site. This will give you a higher ranking in the search engines.
For more information on this topic check out Netmarketingmasters.com
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