Briefs, Fillers and Quizzes:
How to Write Them and Why Editors LOVE Them
Joan Stewart moderates this one-hour telephone seminar available on Tape or CD and/or as a text transcript.
 You will learn:
- Why you should offer your briefs for free to whoever will print them
- Why editors love briefs
- 3 ways to submit your briefs
- What you must give away in your briefs to attract the media's attention
- My best success story that resulted from a brief
- 3 things to include in a brief that will help promote your products and services
- How a 5-line mention in Bottom Line Personal helped a "mystery shopper" sell thousands of dollars in booklets.
- How to recycle information you already have into smaller briefs
- Tips on how to sell information in different forms
- Why editors love tip sheets
- Examples of quizzes that got fabulous publicity
- How your briefs can be resources to accompany other stories
- How to use briefs to draw traffic to your web site
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How to write a "roundup" brief that's packed with helpful advice
- Why magazines love briefs that explain explain various definitions
- The one section of a magazine that LOVES information on new products
- Easy ways to take polls and surveys
- How to get your brief onto TV
- What kinds of "rights" to offer editors so you're free to submit your briefs to other publications
- What to do when editors want exclusive rights
- What to do when reporters ask for more information
- The right and wrong ways to follow up with reporters
- What you should NEVER ask a publication after it prints your item
- 4 ways to use reprints of your briefs to generate more publicity
- How to use briefs with your pitch letters
- The 6 items that go into a cover letter if you choose to write one
- Tips for enticing headlines
- How to encourage readers to contact you after they read your brief
- Where to get free editorial calendars and how to use them
- The overlooked writers at newspapers and magazines who want your briefs
- How a brief can get more publicity for something that already has been covered extensively
- How tips sheets can help you sell your new book
- How public speakers can use tip sheets during their presentations
- Who to send your tips sheets to at various publications
- The preferred form of delivery for your briefs
- 3 big money-wasters you should avoid
- Tips for ezine publishers
Order your copy right now for $39.95 plus shipping & handling for the Audio CD or the instantly-downloadable Text Transcript or get them both for just $49.95!
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Transcript + CD Package |
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Order both the instantly downloadable transcript and the audio CD (which will be shipped to you) for just $49.95 (and save $19.95!)
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Transcript |
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Audio CD |
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