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Public Relations: Briefs, Fillers and Quizzes: The Shortest, Easiest Articles You'll Ever Write
Pick up any national magazine from the news stand, flip through the pages, and count the number of short articles you see. They can be anything from those little 3-inch fillers, to short quizzes, 400-word “how-to” articles or resource boxes.
Editors love them. And you can generate some fabulous publicity for yourself by supplying them, either for a small freelance fee or for free.
Here are seven reasons why fillers are so valuable to your publicity effort:
- Because they are so short, editors often rely on them to “fill a hole” on the page. A 75-word brief stands a much better chance of being published than a 750-article.
- Briefs help portray you as an expert in your field.
- They appeal to readers with short attention spans and can be skimmed quickly.
- They’re easy to write. And you don’t need to submit a query letter to editors. Simply snail-mail, fax or e-mail the copy.
- Unlike a story idea pitch, or a longer article you are submitting, you can usually submit briefs to editors at a variety of non-competing publications at the same time. Editors don’t expect exclusivity on these items and don’t care if it appears in other publications.
- You can promote yourself, or your product, service, cause or issue much more in a brief than you can in an article you would write.
- Briefs are an excellent way to promote a new product, particularly if you are willing to give away free advice in the brief that ties into the product. You an include a web site URL or contact information where readers can buy from you.
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Want to know more?
Download Special Report #30 “Briefs, Fillers and Quizzes: The Shortest, Easiest Articles You'll Ever Write” for only $9.00.
In this report, you will learn:
- Why editors love these items
- The advantages of writing fillers
- The basic format
- How you can use these fillers to promote, promote, promote
- How to recycle your articles for other publications
- The advantages of offering them for free
Order # 14330
Price: $9.00
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