How to Use Business Journals to Tell Your Story
Joan Stewart and Paul Furiga, former business journal editors, share their best secrets
(Live 1-hour tele seminar)
 You will learn:
- The difference between business journals and metro business sections
- Why business journals insist on getting the news first—and how that can benefit you
- The big advantage of getting into business journals vs. daily papers
- Where to find the best contacts at your local business journal
- Why you must meet the person who edits the Focus section
- How to get your story into the Focus section
- The types of stories business journals want you to pitch
- What to pitch along with your own idea that will REALLY get a reporter’s attention
- 2 ways to demonstrate your credibility
- How to get a fun brief on Page 2
- How to get you or your boss in front of business journal staff members
- How to follow up after you meet a great contact
- Why you should ask business journal reporters and editors to lunch
- The etiquette involved in breaking bread with a reporter
- What to take with you when you go to lunch
- The most valuable question you can ask reporters that will make them remember you
- Why you don’t have to advertise to get into business journals
- How to get your stories onto Crain’s and American City Business Journals web sites
- 4 things to do at a networking event when you meet a business journal staffer
- How to use the papers’ electronic media kits
- Where to find reporters’ e-mail addresses
- The 2 best days and 2 worst days to call business journal reporters
- How to entice business journals to co-sponsor your special event
- How a joint sponsorship can save you thousands of dollars
- 4 things business journals will expect if they agree to co-sponsor your event
- The most popular special sections that are waiting for your story
- 2 big advantages to being in the Book of Lists
- 3 ways to use the editorial pages
- The 2 types of letters to the editor that editors will love to print
 The editor’s worst nightmare and how you can come to the rescue- How to convince business journals to publish a special section on your industry
Order your copy right now for $39.95 plus shipping & handling for the Audio CD or the instantly-downloadable Text Transcript or get them both for just $49.95!
|
Ordering Options
|
|
1
|
Transcript + CD Package |
Best Value!
Order both the instantly downloadable transcript and the audio CD (which will be shipped to you) for just $49.95 (and save $19.95!)
$49.95 + s&h (for the CD)
|
|
2
|
Transcript |
Order the instantly downloadable transcript, save the shipping costs, and start profiting from this material today!
$39.95 - Instantly downloadable
|
|
3
|
Audio CD |
Order the Audio CD
$39.95 + s&h
|
|
|
