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7 Things Product Packaging Must Do

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Product packaging is incredibly important to building a brand. It helps to give your product it’s own style and persona. And it is for this reason that when delving into the product packaging marketing sector that you should consider these seven tidbits.

In business, almost everything that you do should be revolved around building your brand and making it stand out from the numerous competitors out there. So to help you out in your endeavors we have taken the liberty to compile a list of 7 things you should keep in mind about product packaging.

And just when you thought to build your brand was getting easier…

7 Things Product Packaging Must Do

# 1 – Branding Strategy

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As just mention – in business, everything needs to be planned out; this is especially true for your branding strategy. Are you focusing on product packaging for a small business or are you focusing on a corporate branding?

Why this is salient is because of the impact it has. Let’s take Sony for example that is a corporate brand. Sony is what is being branded not the products.

So keep in mind what you are trying to brand – a product or a corporation. Understand that corporation are an authority.

# 2 – Production & Time

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In the product packing production, it would prove most valuable to your business if you take into account the time it will take to create this product packaging brand. The adage “time is money” is especially true in this situation.

# 3 – Let The Product Packaging Represent the Brand

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Excellent product packaging represents their product or brand. This has an incredible psychological impact on people and makes them more prone to buying the product. The design of a product is significant in making that sell.

# 4 – Make The Packaging Practical

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You want your product to be safe and sealed; free from people who could easily steal a newly purchased item. However, at the same time, you want a package that isn’t going to cause someone who has just bought the item a few minutes trying to unpack the new product. Make the product packaging practical. Easy to open yet hard to get in.

# 5 – Product Protection

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Continuing from the last entry – it is crucial to make sure that the product packaging will not be easily accessible to the product. Create a seal or packaging that will keep robbers out of a product – not only to protect your product but it also to save money (stolen items cost).

# 6 – Grab The Consumer’s Eye (Attention)

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Some specific designs and colors will captivate your consumer. You may want to do a bit of research about colors and images that will lead for consumers to be more prone to buying your product.

# 7 – Trigger An Emotional Response

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In marketing, it is essential to understand the psychology behind marketing. If you want to make a sell, you have to provide people something they need. In offering a product that can assist people in their daily lives, you will be able to trigger them emotionally, and once you have captured their hearts, it is all the easier to make the sell and build the brand behind it.

 

 

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6 Essential Tips for Real Estate Online Marketing

In the real estate industry, professionals understand that the market’s success is unpredictable on your competitive edge. The importance of real estate crm has grown over the years. Example, in Canada, during the first quarter of last year, the total number of people that sell real estate increased to 108,706. This means that for every real estate agent, there are 245 people who are over 19 years. A competition like this needs one to be on toes and always updated on the latest trends in the real estate industry. This is where online marketing comes in. (more…)

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How to Take Your REALTOR Marketing to the Next Level

As a real estate agent, your efforts may be regularly focused on trying to find new leads to follow up on. After all, without leads, you simply cannot generate sales and close deals. Real estate agent marketing commonly includes direct mail marketing and generating leads from yard signs in front of listed properties.

 

However, you may be looking for REALTOR marketing that goes a step above and beyond these common methods used to generate lead. With your effort focused in the right direction, you can get more leads without breaking the bank with a huge marketing budget.

 

home-blue-circle Update Your Website
Your website is one of your most significant tools available when it comes to REALTOR marketing, but you may not be using in the most effective way possible. Some real estate agents believe that simply having an online presence is enough to generate great business, but this unfortunately is not always the case. First, you need to update your website so that traffic is driven to it. This may be by incorporating a blog or RSS feed into the website, and both of these will keep fresh, relevant content on the website. This promotes great rankings with the search engines. In addition, you can also incorporate videos into your website, and this is great because YouTube is owned by Google.

 

home-blue-circle Other Creative Website Marketing Ideas
You may have heard that SEO, or search engine optimization, can drive traffic to your website organically, and this is true. You simply select a few optimal key words, and you place them strategically in your text as well as in off-site articles that link back to your website. Search engine algorithms change regularly, so take time to research current SEO tips before you get started. In addition to this, consider adding some lead generator or capture tools onto your website. For example, you could have a mortgage calculator that requires the user to enter their contact information before seeing the results of their calculator query, and you can program the calculator tool to email the contact information to you in real time.

 

Direct mail marketing is effective, but it unfortunately is not enough to generate the results that most real estate agents desire. Your broker may already have a website for the company or team, but it can be beneficial to have a personal website for you as an individual agent as well. Simply having the website is not enough, and you can easily incorporate these tips into your website to generate incredible results from it.

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