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6 Essential Tips for Real Estate Online Marketing

In the real estate industry, professionals understand that the market’s success is unpredictable on your competitive edge. The importance of real estate crm has grown over the years. Example, in Canada, during the first quarter of last year, the total number of people that sell real estate increased to 108,706. This means that for every real estate agent, there are 245 people who are over 19 years. A competition like this needs one to be on toes and always updated on the latest trends in the real estate industry. This is where online marketing comes in. (more…)

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How to Take Your REALTOR Marketing to the Next Level

As a real estate agent, your efforts may be regularly focused on trying to find new leads to follow up on. After all, without leads, you simply cannot generate sales and close deals. Real estate agent marketing commonly includes direct mail marketing and generating leads from yard signs in front of listed properties.

 

However, you may be looking for REALTOR marketing that goes a step above and beyond these common methods used to generate lead. With your effort focused in the right direction, you can get more leads without breaking the bank with a huge marketing budget.

 

home-blue-circle Update Your Website
Your website is one of your most significant tools available when it comes to REALTOR marketing, but you may not be using in the most effective way possible. Some real estate agents believe that simply having an online presence is enough to generate great business, but this unfortunately is not always the case. First, you need to update your website so that traffic is driven to it. This may be by incorporating a blog or RSS feed into the website, and both of these will keep fresh, relevant content on the website. This promotes great rankings with the search engines. In addition, you can also incorporate videos into your website, and this is great because YouTube is owned by Google.

 

home-blue-circle Other Creative Website Marketing Ideas
You may have heard that SEO, or search engine optimization, can drive traffic to your website organically, and this is true. You simply select a few optimal key words, and you place them strategically in your text as well as in off-site articles that link back to your website. Search engine algorithms change regularly, so take time to research current SEO tips before you get started. In addition to this, consider adding some lead generator or capture tools onto your website. For example, you could have a mortgage calculator that requires the user to enter their contact information before seeing the results of their calculator query, and you can program the calculator tool to email the contact information to you in real time.

 

Direct mail marketing is effective, but it unfortunately is not enough to generate the results that most real estate agents desire. Your broker may already have a website for the company or team, but it can be beneficial to have a personal website for you as an individual agent as well. Simply having the website is not enough, and you can easily incorporate these tips into your website to generate incredible results from it.

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