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8 Fun Facts About Indoor GPS

Indoor navigation fills the blanks that global positioning systems (GPS) leave. Since satellites don’t pick up well indoors, navigating indoors requires a separate system that relies on near field objects. Indoor positioning systems may use dead reckoning, fixed anchor nodes or magnetic positioning to identify user and object or destination locations.

1. No standard exists for an IPS system. Multiple systems are in the market that use acoustic, optical and radio technology.

2. Similar systems detect magnenometric information inside iron ore mines or steel structures.

3. An indoor positioning system requires trilateration, meaning three independent measurements used together to unambiguously pinpoint a location.

4. Marketing and sales use the gps for indoors to make purchasing easier. For example, Apple iBeacons lets you order donuts on your phone, then alerts the cashier when you enter the bakery. The cashier scans a QR code on your cell phone and your payment processes automatically from your e-wallet or linked credit card. According to Apple, its system can pinpoint locations from to two inches to 160 feet.

5. Beyond commercial applications, there are systems of indoor navigation for the military, such as Locata, accurate up to eight inches from its target, according to test results made public in 2013. Such systems help “grunts” navigate indoors or in urban caverns, for example, sewers.

6. Using Bluetooth and an app, a user can access indoor maps that let them navigate quickly through large, indoor areas like airports, football arenas, or shopping malls. A quick search for a destination, say a specific gate, produces a route result and a signal that guides them through the route. Some systems offer specialized navigation aid functions for physically disabled or sight-impaired users. These help users locate needed building elements like automatic doors, elevators, accessible bathrooms and the help/information desk for check out of power chairs or indoor scooters.

7. Using beacon technology, an IPS can provide automatic, “E-Z Pass” access to buildings. It can recognize authorized users as they approach the building. For added security, a building owner might add thumbprint or eye-scan recognition.

8. Commercial mapping services created the first indoor maps. Google chose London’s Wembley Stadium and Las Vegas’ Caesars Palace as some of its first projects.

IPS and indoor mapping provide two examples of wide-ranging applications of the Internet of Things. Using only their cell phone and its Bluetooth, users can connect with, interact with and communicate with objects in their home, office or during errands, and navigate through any indoor area they visit.

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Enterprise Content Management Strategy- Keys to Success

In recent years enterprise content management (ECM) is gaining greater significance and becoming more complex for a number of reasons. The truth is that the majority of organizations’ ECM involves maintaining important documents in a shared drive or in personal computers that gets pushed around using e-mail.

Managing content is not enough. What is more critical is the ability of accessing the correct record or document version when it is needed. Enterprise content needs to be managed in a way that its usage helps in achieving your organization’s business goals. A primary ECM goal is the elimination of ad hoc internal processes that could expose your company to existing regulatory compliance risks and other associated problems.Analyzing Current Status

An important step towards achieving the desired enterprise content management in the future is an understanding of your current ECM status. Employing a best-practice approach begins by mapping the current end-to-end business processes in use across your entire organization.

Document the flow of information from people, apps and systems, and how that is creating content within your enterprise. This is what will provide you with useful insights into the current organization’s information ecosystem.

Define the Scope

ECM program scope defination is critical to user adoption and successful implementation. Considerations must be given to organizational and geographic requirements, timeframes, legacy content, information types and classes, and the customer communication management platform. The enterprise content management capability must include resilience in managing the growth of documents and also facilitate adaptability of emerging technology trends.

New Strategy Implementation

For ECM, change management goes a bit further than controlling software and managing hardware, and how they are affecting your network. It’s more about people, training, culture, and communications. It must also have a customer communication management platform that addresses the possible effects of the new changes and also anticipate user resistance.

The overall strategy must address areas of change that include processes, technology, procedures for technology version-control, retention periods, as well other areas that relate to the future desired state of ECM. Considerations must cover how the ECM strategy is going to impact employee interactions and activities plus how the benefits of the new procedures, systems and practices will be conveyed. Most importantly, it must address the drivers or reasons to implement this change.

An all-inclusive record management capability has to be part of the organisation processes and systems. ECM software tools may be employed for identifying duplicate or near-duplicate content. A vibrant enterprise information security classification scheme has to be developed.

Conclusion

Accomplishing all the above demands a cross-functional organizational team effort; executives must give the corporate vision, heads of departments sharing their operating goals while the user community continually documents challenges encountered daily. Ultimately, a well-designed ECM strategy will help you achieve goals such as eliminating bottlenecks, streamlining access, and minimizing organization’s overhead.

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How to Take Your REALTOR Marketing to the Next Level

As a real estate agent, your efforts may be regularly focused on trying to find new leads to follow up on. After all, without leads, you simply cannot generate sales and close deals. Real estate agent marketing commonly includes direct mail marketing and generating leads from yard signs in front of listed properties.

 

However, you may be looking for REALTOR marketing that goes a step above and beyond these common methods used to generate lead. With your effort focused in the right direction, you can get more leads without breaking the bank with a huge marketing budget.

 

home-blue-circle Update Your Website
Your website is one of your most significant tools available when it comes to REALTOR marketing, but you may not be using in the most effective way possible. Some real estate agents believe that simply having an online presence is enough to generate great business, but this unfortunately is not always the case. First, you need to update your website so that traffic is driven to it. This may be by incorporating a blog or RSS feed into the website, and both of these will keep fresh, relevant content on the website. This promotes great rankings with the search engines. In addition, you can also incorporate videos into your website, and this is great because YouTube is owned by Google.

 

home-blue-circle Other Creative Website Marketing Ideas
You may have heard that SEO, or search engine optimization, can drive traffic to your website organically, and this is true. You simply select a few optimal key words, and you place them strategically in your text as well as in off-site articles that link back to your website. Search engine algorithms change regularly, so take time to research current SEO tips before you get started. In addition to this, consider adding some lead generator or capture tools onto your website. For example, you could have a mortgage calculator that requires the user to enter their contact information before seeing the results of their calculator query, and you can program the calculator tool to email the contact information to you in real time.

 

Direct mail marketing is effective, but it unfortunately is not enough to generate the results that most real estate agents desire. Your broker may already have a website for the company or team, but it can be beneficial to have a personal website for you as an individual agent as well. Simply having the website is not enough, and you can easily incorporate these tips into your website to generate incredible results from it.

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