Lead generation software is very helpful for increasing and managing your leads. However, you’ll still need the art of copywriting to send out compelling emails to your subscribers that direct them back to your website or landing page for a product you’re selling. If you want to improve your B2B marketing and email lead generation, implement the following copywriting tips for generating leads through email:
Write Killer Subject Lines
The most important aspect of your email is the subject line because it determines whether or not someone clicks on your email. If they don’t find the subject line irresistible to click, then they’ll likely delete it without ever seeing what you have to say. You can improve your subject lines by personalizing them, speaking to problems your target audience is facing, and occasionally adding fun emoticons for personality. When you add emoticons, make sure they will show up correctly on all devices.
Include Images in the Email
People are visual by nature and will feel more motivated to read your email when images are included. Some people will back away if you send a text-only email that doesn’t have any visuals. Images in your email copy can also help your audience quickly understand your message.
Keep It Short and Sweet
Most target audiences prefer shorter emails because they have busy lives and don’t want to spend too much time in their inboxes. Cut any unnecessary words from your copy. Not only will this shorten your emails, but it will boost your clarity.
Convey What Value They’ll Receive from Your Email
The subject line of your emails should convey what value they’ll receive from your emails. Will they save money on their PPC marketing? Will they eliminate stress during tax season? Or will they receive a discount on one of your products? Value must always be communicated in the subject line to encourage clicks.
Use Second Person
Some businesses write their emails in first person, but it’s better to use second person in email marketing. As you’ve probably heard before while learning about marketing, people don’t care about you. They care about themselves. By using second person, you place the focus on them.
Write Effective Calls to Action
Every email you send in your email marketing should have an effective call to action. Just as you should spend time writing a great subject line, you should put thought into your calls to action. A good call to action contains action words, communicates what you want the reader to do, and is relevant.
Lead Generation Software
A combination of using a good lead generation software with excellent visitor tracking features and writing better emails for your email marketing will help you boost leads through email. Implement the above copywriting tips to improve your email lead generation.