public relations, PR, publicity

How to Create A Bestseller

Being a best-selling author is a 24/7/365 business that requires a plan, persistence and publicity. Whether you have a book in print or are thinking of writing one, if you want to make ‘cash registers ring’ in bookstores, gift shops, on the web, in catalogues or at the end of your presentations/programs, this seminar is for you.

The publishing industry is in turmoil and has changed its parameters, scope and impact. But creating a best seller begins with a subject that either inspires, informs, educates or entertains. The mix on the bestseller lists has not changed in the last 60 years accordingly to Michael Korda, author of "Making The List." It all begins with an idea, a concept, a market and the author with a platform who can tell a story and reach that market.

An author’s life is easier when we realize that publishers are high-end printers with great distribution… which most of us cannot match.

You will learn:

  • The five questions that any book proposal must cover
  • Why and HOW to draft a separate marketing plan for your book
  • What Trade Publishers Want, Need and Expect from an Author
  • How To Embrace the "Jacqueline Susann School of PR" and Book Self/Shelf Promotion.
  • The importance of PLATFORM, position and polish.
  • and much, much more!

Susan RoAne is the best-selling author of the classic, "How To Work a Room" (#1 on Book of the Month Club bestseller list), "The Secrets of Savvy Networking" (Wordstock bestseller list) and "What to I Say Next?" (#2 audio book club’s bestseller list.

Susan is also an international keynote. Susan has been quoted and featured in the New York Times, Wall Street Journal, USA Today, The Washington Post, Sydney Telegraph, Financial Times of London, Brides Magazine, Newsweek, Cosmopolitan and TEEN magazine. Susan appears on local and national media and had a monthly spot on CNNfn: The Mingling Moment.

She is currently coaching new authors and is working on her fifth book.

public relations cd: how to create a bestsellerBuy this CD now for only $39.95.

 

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