public relations, PR, publicity

How to Create a Celebrity Image

Jealous to see a competitor in the morning paper, on your  local news show, and on the radio? Deep down inside, we all know that the media  "magically" crowns everyone they touch as an expert -- and that "experts"  attract more clients and higher fees. But it's a long way from our office to the  glamour of the TV studios or the crisp, front page credibility of a newspaper  story.

...or is it?

Discover the secrets of getting FREE media attention to attract more clients, enhance your image, and gain more credibility in this  lively interactive session! You will discover:

  • How to get contact information for the media
  • 4 Secrets of Trash-Proof Media Releases
  • How to Make Yourself Irresistible to Talk Shows
  • The word you should NEVER use in a pitch letter or release!
  • How to get TV and Radio shows Calling You
  • How to get people to buy while you are on the air
  • Why you MUST appeal to your audience's secret fears
  • Ingredients of a Presentation Kit (both physical and online)
  • Why one media engagement spawns many
  • How to be a trusted source to the media, so they will come to you again and  again

Marisa D'Vari is host and producer of TV's A Taste of  Luxury, featuring guests such as Alan Dershowitz, Julia Child, Todd English, and  Robert Mondavi. Also an internationally syndicated columnist, she's the author  of two books, most recently Media Magic: Profit and Promote with FREE Media  Placement.

satisfaction415A national speaker, D'Vari began her career as a California  entertainment industry executive developing films before moving to Boston where  she works closely with the financial community on media training, media placement, and presentation skills.

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   $39.95 plus shipping and handling

 

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