Creative Alternative To Boring News Conferences
Joan Stewart interviews Sandra Eggers, APR
You will learn:
- 3 reasons to steer clear of the typical news conference
- The one time you SHOULD call a news conference
- The difference between a news conference and a media event
- What you must have to attract a reporter to your event
- How a fun “Kid’s Town Hall” publicized a boring college news event
- How Sandra organized the Town Hall event in only two weeks
- The difference between a “media alert” and a news release
- How 50,000 roses and carnations helped announce the formation of a new florist association
- How hundreds of conch shells publicized a lack of funding for special education in Michigan
- The importance of communicating your key message in your event
- How to plan a media event without getting caught up in the creativity
- 8 logistical considerations if doing a traditional news conference
- Things you must consider if doing outdoor events
- How a reporter was hypnotized, lost 15 pounds, and wrote a great story about a fund-raiser
- How to flag reporters to the key message
- How to use your media kit to announce your media event
- Other things to do to help individual media outlets craft their own
- What to do after your event to help reporters
- When you must never use humor or gimmicks
- What you must include on your checklist when planning a news conference or media event
- Why your boss or CEO might be your worst key spokesperson
- The one group of people you must not forget when you have a major announcement
- Things that look amateurish
- Why you MUST rehearse a news conference—and how to rehearse it
- Important things that can break of boredom at long news conferences
 4 types of graphics to consider as props- How an insurance company used a live, 4-legged “prop” at its media event
- How “Lunch at the Landfill” event got reporters excited about an anti-litter law
- Easy alternatives to news events that don’t take a lot of time but involve reporters
$39.95 plus shipping & handling
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