How To Use Newspaper
And Magazine Editorial Pages
Joan Stewart and Dan Collins (A one-hour tele seminar) available on audio CD and instantly-downloadable transcript.
You will learn:
- Why it’s often easier to get onto the editorial pages than on the news pages
 Why editors need your participation on the op-ed pages- How to use op-ed pages to get your story onto Page 1
- 9 great reasons to write letters to the editor
- Why letters give you credibility
- How the editorial page can help you when you’re left out of a news story
- Why editors are willing to run letters that criticize the publication
- How to use the editorial page to prompt a publication to write a news story
- Tricks for promoting your product or service in a letter to the editor
- 2 examples of great letters in major magazines that promote products and services
- A template for a great letter to the editor (This alone is worth the price of the tape or CD)
- Where to find another great place to submit your letters
- What you must know about a publication before writing a letter
- Joan’s 6 tips for writing compelling letters
- The 10 Commandments of good non-fiction writing
- What you must NEVER do with letters to the editor
- Why it’s great—not just OK—to be a contrarian
- 4 types of letters that are a big waste of time
- The difference between letters to the editor and opinion columns
- The one big advantage of opinion columns versus letters
- When to query opinion page editors before you submit a column
- What to do when your CEO doesn’t have time to write a column
- How often to send letters to the editor.
- 6 ways to use the editorial board
- How to approach the editorial board and schedule a meeting
- What you must decide before you approach the editorial board
 How to help the board do its job- What to do if you suspect you’ll get asked tough questions
- 6 things to do the day of the meeting
- 3 things to do after the meeting
- What do if the editorial board won’t support your position
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Ordering Options
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Transcript + CD Package |
Best Value!
Order both the instantly downloadable transcript and the audio CD (which will be shipped to you) for just $49.95 (and save $19.95!)
$49.95 + s&h (for the CD)
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Transcript |
Order the instantly downloadable transcript, save the shipping costs, and start profiting from this material today!
$39.95 - Instantly downloadable
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Audio CD |
Order the Audio CD
$39.95 + s&h
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