Electronic Media Kits: How to Create Them, Deliver Them and See INSTANT Results
 Joan Stewart interviews publicist Bev Harris during this one-hour telephone seminar available on audio CD and/or as a text transcript..
You will learn:
- The difference between a media kit and a press kit
- What you must include in your media kit to lend credibility to your statistics
- What dailies, weeklies and radio bookers want to find in your media kit
- What Bev Harris learned when she asked the media to "review" a box full of paper media kits
- Why you MUST offer the media sources other than yourself
- The 7 major items in a media kit
- What to include if you're using testimonials
- Recommendations for photos
- How to lure the media to the electronic media kit at your web site
- The most difficult task you face when e-mailing reporters
- Tips for compelling headlines and enticing leads on your news releases
- What you MUST do when contacting editors at IT trade publications
- The ONE item that bigger papers view as worthless in your media kit
- The 3 best ways to deliver your electronic media kit
- The difference between a topic and an angle
- Where to find the ideal layout for a media kit that you can copy for your own site
- What to post at your site regarding your experts
- Exactly WHAT constitutes an expert?
- Why mass-mailing paper media kits wastes thousands of dollars
- When you must get permission to reprint information from other publications in your media kit
- The correct way to follow up with reporters-and what to say when you get them on the phone
- What to ask reporters to get valuable feedback on your media kit
- Where to find information on how to work with individual media outlets
- How to get reporters' e-mail addresses
- Why you should pitch editors who create the op-ed pages
- The power of controversial and contrary viewpoints in your media kit
- Why pitching trade publications is different than pitching bigger publications
- Why journalists want to bypass your PR Department
- How to search engine-optimize your media kits
 $39.95 plus shipping & handling for the Audio CD or the instantly-downloadable Text Transcript or get them both for just $49.95!
Note - this product includes a handout. If you order the CD version, you will be provided a link to download the handout. If you order a transcript, the handout is integrated into the transcript document.
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Best Value!
Order both the instantly downloadable transcript and the audio CD (which will be shipped to you) for just $49.95 (and save $19.95!)
$49.95 + s&h (for the CD)
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Order the instantly downloadable transcript, save the shipping costs, and start profiting from this material today!
$39.95 - Instantly downloadable
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Order the Audio CD
$39.95 + s&h
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Media Kits on a Shoestring
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