|
Here's a small sample of what you will receive in the information-packed How to Plan and Promote Sizzling Special Events package. For more information on this product, click here.
Checklist #8:
Defining Your Publicity Goals
To help you stay focused and make best use of your time and money, answer the following questions before beginning your publicity campaign.
- What do you want to accomplish?
- Who do you want to reach?
- What is their income level?
- How do you want your event to be portrayed?
- What newspapers and magazines do they read? (Including shoppers)
- What newsletters do they read? (See Oxbridge Directory of Newsletters)
- What radio shows do they listen to?
- What controversial topics are they interested in?
- What geographic market are you targeting?
- What media are within that market?
- Which local media can help? (College newspapers, small radio stations)
- Which statewide media can help?
- Which national media? (Travel magazines, newspaper travel editors)
- What groups/businesses can help you? (Chambers, Dept. of Tourism, local businesses)
- Can I produce a TV program on the cable TV public access channel?
- What media do attendees read/listen to? Ask them at the event!
Click here for more information on the full package of information you will receive when you order How to Plan and Promote Sizzling Special Events.
Copyright © 2002, The Publicity Hound.
Reproduction strictly prohibited.
|
