Public Relations: Powerful Publicity Tips for Your Fund-Raiser or Special Event.
Many companies spend wads of money sponsoring community events, staging fund-raisers, giving away products to the needy and doing pro bono work.Yet they never think of getting added mileage through publicity because they don’t want to look like they’re bragging.
They should borrow an idea from the Great Harvest Bread Company, an admirable corporate citizen that really knows how to let the world know about all the good it is doing. They have lots of in-store displays about their community activities. They do direct mail campaigns. They sponsor sporting events. They even have a “Baker for a Day” campaign in which deserving nonprofit groups “own" Great Harvest one day a year, run the store and keep all the proceeds.
I especially like this page at their web site that highlights their good  deeds.
http://www.greatharvest.com/winharts.htm
When your company sponsors a community event, take plenty of photos and post them at your web site. If you don’t toot your own horn, no one else will toot it for you.
“Special Report #10: Powerful Publicity Tips for Your Fund-Raiser or Special Event” teaches you how to plan your event with publicity in mind, seek media sponsorships, create helpful media kits, make it easy for the media to cover the event, and brainstorm story ideas. Only $7.
If you are sponsoring a spring fund-raiser, don’t forget to include the media in your follow-up and let them know the results of your event. If pre-event coverage helped you draw a huge crowd or raise thousands more dollars than you had hoped for the local homeless shelter, for example, let your media contact know that when you write your follow-up thank-you note. So few PR people bother with this thoughtful little gesture that if you remember to do it, the media will indeed remember your event. Also write a letter to the editor, explaining how the newspaper helped your fund-raiser. It makes the newspaper look good, and it gives you another chance to get your name before readers.
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