I sometimes wear ties. Mind you, I’m dragged kicking and screaming into the ancient and abominable art of male torture through neck binding, but I still occasionally put one on. And I get bored with them, so I’m always on the lookout for good looking ones.
So when I saw a Facebook ad offering Four Quality Ties for $1, they got my click.
FacebookTiesAd- No hidden fees!
(Notice that they specifically say “No hidden fees!” in the ad.)
By doing so I got wrapped up into one of the best examples of how to deceive and annoy your customers that I’ve seen in weeks.
The landing page seems well designed with a photo at the top, 18 ties that you can select, an order form on the bottom left and testimonials on the bottom right. The bottom of the page even has a guarantee and trust-type seals.
No mention of shipping charges, no mention of any other obligations. It appears on the surface to be a program designed to allow customers the ability to buy a sample of their wares at an inexpensive price.
It looked good, I was about to reward good marketing with my order. I was about ready to start choosing ties, when I noticed that you are required to check a box stating that you have read and agreed to their terms & conditions. I click that box, and the real deal is reveled: