How To Write Killer Press Releases That Stop Reporters In Their Tracks
Joan Stewart interviews Paul Hartunian (A one-hour tele seminar available as an audio CD and/or a text transcript)
 You will learn:
- The difference between a news release, a media release and a press release
- Why your news release should never look like the finished story
- Why you don’t want your news release printed word for word
- The one thing your news release is designed to do
- How to use a news release to entice reporters but not jerk them around
- 4 rules that should never be violated
- Why you shouldn’t write your news releases on company letterhead
- The importance of the time-qualifier
- The 4 things you should include in your contact information
- The single most important line in the news release
- Tips for writing a killer headline
- Examples of formula headlines and where you can find them
- The Number One reason why reporters throw away news releases
- How to deliver the news release
- The pros and cons of snail-mail, fax and e-mail news releases
- What to do to get on the media’s blacklist
- The 2 best media directories
- Paul’s favorite media resource
- How to follow up after you send a news release
- How to identify your best media contact
- Why you should use the Media Torture Technique
- The one thing you should NEVER fax along with your news release
- The importance of the one-page media advisory
- “The Death Question” a reporter might ask after you send a news release
- The 2 definitions of a tip sheet
- 7 tips for sending photos with news releases
- Why you must keep a media database
- The purpose of a bio
- The value of Q&A sheets
- How to use “time frames”
- The best time of day to fax your release
- The 3 best days to fax your release
 The best week of the year to get news coverage- How to solve the long, slow “approval process” for your news release
Order your copy right now for $39.95 plus shipping & handling for the Audio CD or the instantly-downloadable Text Transcript or get them both for just $49.95!
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Transcript |
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Audio CD |
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