Media Training:
How to Get Your Point Across
Congratulations! You've landed your prized interview with the top publication in your industry!
Now comes the important part--how are you going to make sure the reporter prints your message?
Have you ever conducted an interview that went totally wrong?
Reporters have their own agendas for interviewing you. And that might not be the same goal as you declared. Listen to this seminar and you'll learn how to steer the conversation to your point of view -- and make sure the reporter sees the wisdom in following your game plan!
You'll learn how to:
- Determine your key messages so reporters can easily understand you
- Be fully prepared at all times for a reporter's call
- Rehearse properly so you sound natural and confident
- Create "sound bytes" that deliver your message
- Steer the conversation to your points
- Answer reporters questions and still get your message out
- Deflect negative questions so you sound positive
- Make sure reporters quote you accurately
 Make sure reporters identify you properly so you can promote your book, your company, or your service - Get reporters to identify you as an "expert"
- Get reporters to print your website address
Don't miss this informative and fun seminar!
$39.95 plus shipping and handling
|
