Those of you who have been in contact with me for awhile know that I’m a huge fan of pay per click marketing. It’s one of the greatest marketing tools currently available to generate huge numbers of targeted potential buyers to your webpage or online sales letter.
One of the keys to success in pay per click marketing is running your ads on thousands, and in many cases, tens of thousands of keywords.
This strategy not only results in less expensive click traffic, but higher quality customers at the same time, because those who search for more specific keyword combinations tend to be farther along in the buying process than those who search for the generic term that describes the category.
Though this is a powerful, results-generating strategy, it comes at a huge price – the time required to sort though huge lists of keywords, culling out those that don’t apply, and putting them into logical ad groups for keyword advertising.
Frankly, to do this process right costs between 5-10 hours of mind-numbingly frustrating work. Seriously, you can’t hand-process keyword lists for more than about 20 minutes before your eyes start crossing and every line starts to look about the same.
As a manager of a number of high-powered, huge, expensive campaigns, I’ve done my time, spending far too many late nights slogging through yet another list.
If you’ve ever done it, you know exactly what I’m talking about…
So, you can imagine my excitement about two months ago as I talked for the first time with a guy I met on a pay per click teleconference named Richard East.
In that phone call Richard told me about a new program his team was creating that was designed specifically to handle the challenge of sorting through huge groups of keywords for pay per click and/or page-building programs.