How To Get Booked on The Oprah Show
3-Audio CD Set
"How to Get Booked on Oprah"
During this one-hour tele-seminar, Joan Stewart, a.k.a. The Publicity Hound, interviews media coach Susan Harrow, who has gotten several of her clients on "Oprah."
You will learn:
- What you must do to become familiar with the show
- Why you must NEVER pitch yourself, your speech, your product or your book
- The four hot-button topics that are relevant to Oprah's audience
- How to prove that you are an expert
- How to determine the best way to pitch your idea
- How to create a winning press package
- Why less is more when it comes to providing information to producers
- Where to find everything you need to know about Oprah's show
- How to find the name of the producer who is the best fit with your topic
- The biggest mistake guests make when they make it onto the show
- The 3 secrets to creating a hot hook
- Ways to create irresistible pitches in print, on the phone and by e-mail
- Tips to handling the producer's call so you make the cut
- Media coaching secrets of the pros to get more air time and make your appearance count
- How to find out topics for upcoming shows where you might be a good fit
- The little "extras" you can give producers to make them more interested in you
- Why you should suggest other guests who can be on the show, not just yourself
- What to expect if you make the cut
- The one thing authors should NEVER do on the air
- Why getting onto Oprah can propel you to stardom
From Theory to Application: Pitching Seven Different Businesses to Oprah
In this 2-hour, 20-minute telephone seminar, seven Publicity Hounds who want to get onto "Oprah" take turns sitting on the "hot seat" for 15 minutes each.
Media coach Susan Harrow, who has gotten several of her clients onto "Oprah," questions them, grills them and coaches them on the best ways to:
- Establish their expertise
- Turn vague story ideas into razor-sharp, well-defined pitches
- Create the Oprah headline that will be used to get the producers™ attention
- Find inspiration for great headlines
- Determine the best way of pitching Oprah's producers
- Think of fun props to take with them on the show
- Involve Oprah's audience in their program segment
- Pitch other experts who the producers might want to make part of the segment
- Sell products and services without sounding like a blatant commercial
- Ask the types of questions the producers will be asking about their story ideas.
- Follow directions explicitly on how to pitch
- Control their own media
- Envision the show they will be on
 Use case studies in their pitches - Effectively use statistics in their pitches
- Know what an excellent phone pitch sounds like
- Identify issues that are relevant to Oprah's audience and the world at large
This information packed set is only $59.95 plus shipping and handling.
|
