How To Write a Pitch Letter That’s More
Powerful Than a News Release
Joan Stewart interviews publicist BL Ochman (A live 1-hour teleseminar) This teleseminar is available on audio CD and/or as a text transcript.
 You will learn:
- Why a pitch letter is better than a news release
- When to send the standard news release instead of a letter
- The 5 elements of a perfect pitch letter
- How BL turned a 750-word release into a 100-word pitch letter
- A word you can use in your pitch letter that will intrigue reporters
- Another word you can use that will make you more believable
- How to lead reporters quickly to more information
- What you must avoid in your pitch letter
- More techniques that will keep them reading your letter
- Why your pitch letters must not be mass-produced
- How to save valuable time before your write your pitch
- BL’s secret for writing e-mails that will make you stand out from the crowd
- How to know which story angle a particular reporter wants and needs
- What to put in the subject line of your e-mail pitch
- How to identify the correct producer for TV talk shows
- What to NEVER say in your follow-up phone call
- What to ALWAYS say in the follow-up call that will get their attention
- Why it isn’t smart to pitch a press conference
- Why media lunches and dinners are often worthless
- What to do if you must hold a press conference to draw reporters
- BL’s rule regarding online press kits
- Where to find great tips for online press rooms
- How to get reporters’ e-mail addresses
- Fun things to offer along with your story idea
- How to lead reporters by the nose to cover your story
- How to follow up a pitch letter
- The 3 biggest mistakes in bad pitch letters
- Tips for writing short pitch letters
- Tricks you can use to build relationships with reporters
- What to do when you get a great “hit”
 …PLUS two samples of great pitch letters BL wrote that are worth 10 times more than the price of this transcript or CD
Order your copy right now for $39.95 plus shipping & handling for the Audio CD or the instantly-downloadable Text Transcript or get them both for just $49.95!
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Transcript + CD Package |
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Transcript |
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Audio CD |
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