public relations, PR, publicity

Use the Internet to Promote Your Books

The Internet is the fastest, easiest and least expensive way for authors to get publicity! But many authors don't utilize the Internet to its full potential - or make embarrassing mistakes!

Listen to this seminar and you'll learn how to conquer the net to turn your book into a best-seller!

Here are just a few of the many things you will learn:

  • Start with a strategy for maximizing your effectiveness online
  • Learn what materials you'll need to prepare in advance
  • Tips for finding Web Sites That Matter to your target audience
  • How to seed the Internet with excerpts from your book
  • How to find and use Online Discussion Groups to promote your book
  • Tips for booking Chat Tours and Online Seminars
  • * The ultimate online marketing tool: Your Own Show

About your presenter:

STEVE O'KEEFE is the Executive Director of Patron Saint Productions, a publishing consultancy satisfaction415specializing in online marketing strategy, campaigns, and training. He is the author of "Complete Guide to Internet Publicity" (Wiley, 2002) and teaches Internet Public Relations at Tulane University. Steve has launched online campaigns for over 1000 books, working for dozens of publishers including Random House, Penguin-Putnam, HarperCollins, John Wiley & Sons, Sourcebooks, Ten Speed Press, HCI and New World Library.

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 $39.95 plus shipping and handling

 

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