Where will you be at midnight tonight?

May I suggest that you may want to consider being at your computer at that time?

Why? Because Facebook has something going on at that time that is vital for you personally and your business that’s far more important than sleeping ever will be!

As a PR person and marketer, you know the power of branding and controlling your brand name.

Tonight at midnight, Facebook is staging one of the greatest branding grabs ever – giving the opportunity to own your own name on Facebook.

But, you say, I already have my name on Facebook. But, what’s key here is not your name, it’s your URL.

Every time you want to send someone to your Facebook profile or page (remember profiles are your personal section on Facebook, pages are your business side, and you can have unlimited numbers of pages) you currently have to send them to a URL that looks something like this:

www.facebook.com/people/Your-Name/52446540 (That’s an inactive URL, BTW, so don’t click it.)

Wouldn’t you rather be able to send them to www.facebook.com/yourname ?

That’s what’s Facebook is making possible tonight – the ability to own your own name, or more importantly, your company or brand name on Facebook.(Can you imagine someone else owning your brand name on that vital site?)

And the fact that Facebook’s making this a first come first served situation, this is why it’s also vital that you’re awake and at your computer tonight, who needs sleep anyway?