How To Get Publicity Photos In Newspapers & Magazines, And On TV
A picture is worth 1000 words, especially when it comes to print and television publicity.
That's why it is very important for publicists, wherever possible, include photography in each of their publicity campaigns.
In fact, in our experience, addition of a quality photo with a press release increases the probability of it getting run by 100-500%; it's that important.
Note the keyword in that last phrase - "quality". Quality in publicity photographs includes two key factors: visualization of the story, and the technical quality of the photograph.
- Visualization of the story.
This requires a different way of thinking for many publicity-minded individuals. Instead of just thinking about the best hook upon which they can hang a story, they also have to think visually - "how can I portray this story visually and in a compelling fashion?"
This requires much more than the old standby publicity photo setups... the infamous check pass, the hand shake and the ever-fascinating ribbon cutting.
The best quality publicity photos visualize the story, to show the viewer in one glance what that story means to them or to others.
Quality publicity photos don't happen by accident, they're planned, and set up, maybe even rehearsed, in advance.
The technique we use to judge a photo is to ask ourselves two questions "If all the editor had was this photo and a caption, would he choose to run it?" and "Would this photo communicate what we want it to if the written story was thrown away and all that ran was this photo with a caption?" If the answer to both of these is yes, you've probably got a winner on your hands.
- Technical quality of the photos
Even the best visualization of a story is useless if the technical quality of the photo is poor. Technical quality shows up in composition of the photo and the actual photograph itself (size, physical condition, DPI, etc.)
 Introducing How To Get Publicity Photos In Newspapers, Magazines, And On TV. In this training manual, publicity expert David Yale teaches you the details you need to know to get your publicity photos run! In it you'll learn:
- How should you compose photos to increase their probability of getting run?
- What's the best way to find out exactly what your target media wants to see in the photos you provide?
- What permits and model releases are required to protect yourself legally
- How to pitch a photo (it's different than pitching a story!)
- Composition tips for publicity photos
- Which do the media prefer - glossy prints or digital files?
- What size of photo should you submit?
- What's the best way to write captions for a picture?
- How should you attach the caption to the photo?
- What DPI is the minimum for digital photos?
Also included in this report are 5 results-producing worksheets:
- Getting Photographic Coverage
- Create A Photo Tip Sheet
- Shooting Newsworthy Photos of People and Events
- Choosing Newsworthy Photos
- Technical Requirements for News Photos
Note, this training manual deals primarily with photos of people and events. Using product photos for publicity purposes is covered in How To Get Publicity for Your Products, which includes an extensive  section on product photography for publicity purposes.
 How To Get Publicity Photos In Newspapers & Magazines, And On TV is one of those vital, "it needs to be in your library" reports that every serious publicity seeker needs to have in order to build their careers and get the publicity they desire.
And, of course, this product is backed by our 100% satisfaction guarantee. Order your copy today!
Price: 19.97 - Instantly downloadable PDF file
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