The Fastest, Cheapest, Easiest Ways To Publicize Your Small Business - - Even If You’re A Solo Entrepreneur
Joan Stewart, interviews journalist Jeff Zbar during this one-hour tele-seminar. Jeff is the 2001 U.S. Small Business Administration's Small Business Journalist of the Year.
You will learn:
- Why small business is a red-hot media topic
- The Number One question you must be braced for when talking to a reporter
- How to build relationships with small-business reporters
- Tips for convincing journalists that your business is a "must tell" story
- 2 reasons why national publicity can help you sell locally
- How to create your own holiday
- The best resource guide for listing your holiday and why journalists frequently read it
- How a gourmet food store got mentioned by Bryant Gumbel
- Ideas for using free stuff and demos to catch the media's attention
How to use strategic alliances to create publicity
- The importance of pro bono work
- What to do with journalists who view your once-hot topic as today's fish wrapper
- How a junk dealer got mentioned on CNN and ABC through his own publicity efforts.
- What you can offer reporters that will make them more interested in your business
- How to piggyback off trends
- Why you must be willing to talk about your mistakes
- Tips for getting a prominent role in a story about several small businesses
- Something extra you can offer to encourage freelancers to call you
- Why the "drip, drip, drip" marketing method works
- What to do if you are sending food to a journalist
- Jeff's "shotgun list" of marketing ideas
 $39.95 plus shipping & handling
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