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Right now, while you’re reading this special report, reporters might be at your company’s web site without you knowing it, snooping around to see if the company is interesting enough to warrant a story.
If they don’t like what they see, they’ll bail out, never to be heard from again. Here are some of the most egregious sins at corporate web sites that confuse, offend and generally turn off visitors, including the media:
- Home pages with big, clunky photos that cause sites to load too slowly.
- “Wallpaper” backgrounds usually made up of the company’s logo repeated in row after row. Then type is slapped on top of it. It’s like reading print on top of wallpaper, and often it’s illegible.
- Hard-to-find addresses, phone and fax numbers and e-mail addresses. I once found a web site for a public relations company that had the phone number
 buried three layers into the site. Don’t hide this information under a “Contact Us” key either. Post it right out there on the home page, or on every page of the site.
- Information that makes the site look outdated. For example, the phrase “We can deliver in time for Christmas!” shouldn’t appear at the site in February.
- Poor-quality electronic photos. You can post images to the web in other than the 72dpi format that most web-based image files are set at. However, because of the compression incorporated with the various formats for web-based images, they aren't ideal files for print media. If you want to make print-ready images available at your site you should link to a high-resolution version of the image that will only download to the visitor’s system once they've clicked the link.
- Too many things that flash, make noise, move back and forth and generally distract the reader. This technique was interesting when first introduced. But so many companies abuse it that their home pages look like a carnival midway. And it’s annoying.
- Once your web designers have solved all those problems, it’s time to make sure that your attractive, easy-to-navigate site also includes the kind of meat the reporters are after.
Want to know more?
 Download Special Report #22 “How to Create an Online Media Room - and Keep the Media Coming Back” for only $10.00
In this report, you will learn:
- Why a media room is essential for great publicity
- The essential elements of a media room
- The little extras that establish your expertise
- Pet peeves that drive the media crazy
- Examples of the best media rooms on the Web 
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Price: $10.00
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