public relations, PR, publicity

In-Flight Magazines:
Fly High with Publicity in the In-Flight Magazines

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In this report, you will learn:

  • Why these are publicity goldmines
  • Types of stories the editors want
  • How to pitch
  • Tips for working with freelance writers
  • Tips for freelancers who want to sell their articles
  • The editors' pet peeves
  • Who to contact at each magazine

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You won’t find a more captive audience for your publicity campaign than inside an airplane, at 36,000 feet in the air. Bored and restless, passengers often pull the magazines out of the pockets in front of them, flip through the pages, then settle in for an hour of reading.

Sometimes they make notes in the margins. Sometimes they rip articles from the magazines for later use. Many passengers tuck the free magazines into their briefcases or carry-on bags, to be passed along to friends and relatives.

A quick look at the statistics that describe those who read in-flight magazines should convince you that these publications, often with high circulations, can be vital to your publicity campaigns:

  • Many are Frequent Flyers, among the most educated and affluent consumers.
  • 60 percent are men; 40 percent women
  • 74 percent are in the 25-54 age bracket
  • 86 percent are college-educated
  • 56 percent hold management positions
  • 57 percent have incomes of more than $75,000 a year.

inflight-magazinemontage
There’s more. Almost three-quarters of the Frequent Flyers read an in-flight magazine during every flight. And the average pass-along rate for in-flight magazines is 5.5. This often overlooked media can be a goldmine to your publicity campaign if you can match your needs with what their editors want. Because the airlines serve very different geographic markets, those “wants” will differ from publication to publication if you’re pitching stories about travel and tourism. The good news, however, is that many of the in-flight publications concpublicity with in flight magazinesentrate on a wide variety of general-interest topics such as technology, business, entertainment, beauty and fashion.

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public relations special report: fly high with publicity in in-flight magazinesDownload Special Report #29 “Fly High with Publicity in In-Flight Magazines” for only $27.00

In this report, you will learn:

- Why these are publicity goldmines
- Types of stories the editors want
- How to pitch
- Tips for working with freelance writers
- Tips for freelancers who want to sell their articles
- The editors' pet peeves
- Addresses and who to contact (when available) for the in-flight magazines at each of the following airlines:

  • satisfaction40202ATA
  • Air Canada
  • Air Train Airways
  • Alaska Airlines
  • All Nippon Airways
  • Aloha Airlines
  • American Airlines
  • American Airlines Latin American Routes
  • American Eagle
  • Bangkok Airways
  • British Airways
  • British Mediterranean Airways operating as British Airways
  • Continental Airlines
  • Delta Airlines
  • Delta Airlines Shuttle
  • easyJet Airlines
  • First Air
  • Frontier Airlines
  • Hawaiian Airlines
  • Horizon Air
  • Island Air
  • Jet2.com
  • KLM
  • Latin America Airlines
  • Midwest Airlines
  • MyTravel Airlines
  • MyTravel Lite Airlines
  • Northwest Airlines
  • Quantas
  • Siem Reap
  • SkyWest's Delta Connection
  • SN Brussels Airlines
  • Southwest Airlines
  • Spirit Airlines
  • Stratos (Provided to passengers on private jet aircraft)
  • Swiss Airlines
  • Tiger Airways
  • US Airways
  • United Airlines
  • VLM Airlines
  • Virgin Express
  • West Jet Airlines
  • Wizz Air

Last updated September 2005

It would take you about 12-15 hours to gather these addresses. We know, it took that long for us to generate them! How much is your time worth?

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