public relations, PR, publicity

Public Relations: How to Collaborate with Other Speakers, Authors and Consultants to Create Profitable Products and Publicity

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In this report, you will learn:

  • The kinds of speakers, authors and consultants who make the best partners
  • Where to find them
  • Types of products you can create
  • Things to consider when choosing a product
  • Tips for smooth sailing
  • Other ways to collaborate once the product is created
  • How to dovetail your publicity efforts

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Creating products is one of the best ways to ensure an alternative revenue stream. And the quickest, cheapest and easiest way to do it is by teaming up with someone else.

Two heads are better than one, the saying goes. So are two checkbooks when you need an up-front investment of money to get your new product off the ground. My collection of more than 50 products would never have been possible had I not collaborated with many other professional speakers like myself. Some of my partners in those projects included my competitors. More about that later.

Whether you’re an author, speaker, consultant or a small-business person who needs another revenue stream, here are more good reasons you should team up with someone else:

  • You can share tasks for publicity and promotion. Creating a product can be so time-consuming and frustrating that by the time it’s ready to take to market, the last thing you feel like doing is writing news releases and trying to line up radio interviews. Yet publicity and promotion require energy, tenacity and persistence.
     
  • You can cross-promote each other’s services. If your partner’s clients need a service you offer but your client doesn’t, it can mean more business for you, and vice-versa.
     
  • You can help generate traffic to each other’s web sites.
     
  • After the product has been on the market for awhile, you’ll start to get invitations for paid speaking engagements. If your calendar is full, you can refer the request to your product partner, and vice-versa.
     
  • You can benefit from each other’s strengths. Your partner might already have experience creating a certain type of product with which you are unfamiliar. Or if you’re a Publicity Hound, you might know more about publicity and promotion.

Where to Find Partners

  • Within your own trade association. Many of my partners are also members of the National Speakers Association. When I attend the annual convention, I’m always on the lookout for good product partners and make a point to seek them out. Consultants and authors should look within their own trade groups. A consultant can also team up with a speaker, a speaker can team up with an author, or an author can team up with a consultant.
  • At your trade association’s website, or in the resource directory.
  • On discussion boards and in news groups where partners are likely to lurk. I’ve met dozens of people this way. 
  • At events where you speak. If you’re a professional speaker, always review the program to see who else was hired to speak and who might be a good match.
  • On the Internet, by using search engines.
  • By looking through trade publications that serve a particular industry. Keep your eyes open for people whose articles are published.

Want to Know More?

public relations special report: how to collaborate with other speakers, authors, and consultants to create profitable products and publicityDownload Special Report #41 “How to Collaborate with other Speakers, Authors and Consultants to Create Profitable Products” for only $10.00

In this report, you will learn:

-The kinds of speakers, authors and consultants who make the best partners
-Where to find them
-Types of products you can create
-Things to consider when choosing a product
-Tips for smooth sailing
-Other ways to collaborate once the product is created
-How to dovetail your publicity efforts

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