“The power of bloggers to influence thought, to reach large numbers of people and even to eclipse the impact of traditional media is huge and will grow even larger in the near future,” Blogging and Social Media expert Don Crowther announced today at the 2007 Blogword and New Media Expo in Las Vegas.
“What the traditional media doesn’t recognize is that many bloggers, though unrestrained by traditional journalistic methods and ethics, have audiences and actual readership larger than many newspapers, television and radio shows,” Crowther said. “Plus this audience is often more loyal and able to be influenced than that of traditional media, giving bloggers tremendous power to shape opinions, actions and purchasing behavior.”
The implications of this power are far reaching. Crowther indicated: