public relations, PR, publicity

How To Get Booked On The View

Joan Stewart interviews Erin Saxton, former producer (A one-hour tele seminar) 

theviewtranscd02You will learn:

  • The demographics of the show
  • Why “The View” sees itself as “the selfish woman show”
  • How “The View” differs from “Oprah”
  • The one thing you will never see on the show
  • What you must do before you start pitching
  • What you can say to producers that will impress them
  • The best way to pitch
  • What kinds of PR materials you should NEVER send
  • The one clever pitch Erin remembers the most
  • The value of visuals
  • How to research past shows
  • What “The View” wants from celebrity spokespeople
  • Why the show is leery of product pitches
  • How to hire a publicist to pitch for you
  • The best way to follow up after mailing a pitch
  • The 2 things producers LOVE to receive as a thank-you
  • How to speak “Viewspeak”
  • Why your VP of marketing is viewed as a threat
  • How your next door neighborhood can help you identify a great story idea
  • How to think like a producer
  • 2 things you can’t say if you get on the air
  • How to pitch your idea over the telephone
  • What do to if you call a reporter and get kicked into voicemail
  • What to do if the producers give you the run-around
  • satisfaction406The biggest mistake people make after pitching
  • What to expect if they love your idea and book you

Order your copy right now for $39.95 plus shipping & handling for the Audio CD or the instantly-downloadable Text Transcript or get them both for just $49.95!

Ordering Options

1

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Transcript + CD Package

Best Value!

Order both the instantly downloadable transcript and the audio CD (which will be shipped to you) for just $49.95 (and save $19.95!)

$49.95 + s&h (for the CD)

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2

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Transcript

Order the instantly downloadable transcript, save the shipping costs, and start profiting from this material today!

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3

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Audio CD

Order the Audio CD

$39.95 + s&h

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