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A great deal of your success on Twitter is based on what you choose to Twitter about.

We covered this a bit in last week’s article, but it’s worth reconsidering and going deeper.

The key is to recognize that every follower you have on Twitter is earned, and that every post you write has the potential to attract more followers or to drive off the ones you already have.

No stress…

First some don’ts:

In last week’s article we stressed the importance of NOT filling your Twitter feed with totally personal items that nobody cares about. Don’t greet the world when you get up, tell them what you had for breakfast, or when you’re going to bed. Unless you’re a celebrity, who people actually get paid for taking pictures of you doing those things, twittering on those subjects will just push people away.
Don’t do inside jokes that only a few people will understand.
Don’t complain about the world. Nobody likes whiners in real life, and they certainly aren’t going to continually follow you if you do it online.
Don’t use it as a place for spouting off on whatever subject is on your mind at the moment. Think, then write.
Unless your audience is following you because of your religious or political views, you generally should stay away from those subjects. Sorry, I know. You’ll never believe how hard it was for me to not hit the enter key after writing some amazing posts during the recent US election…